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According to the latest research, the global TV Shopping market size was valued at USD 37094.2 million in 2022 and is expected to expand at a CAGR of -0.4% during the forecast period, reaching USD 36213.5 million by 2028.
Television Shopping means offering products for sale through cable and broadcast television. TV shopping is a channel for consumers to purchase goods, through this method, merchants continuously provide high-quality products and distribution services to consumers in front of the TV.
The epidemic has also affected the TV shopping industry, including adverse impacts on TV shopping supply chain and transportation disruptions due to factory closures, labor shortages and other resource constraints; restrictions on the ability to continue operations and produce content under the epidemic prevention and control policies; currency Inflation and economic uncertainty have reduced disposable income for existing and potential new customers.
In the long run, with the weakening of the impact of the epidemic and the recovery of production and life, the future development of the TV shopping industry should have the following trends: the development of business models is mature, the division of labor in the industrial chain is clear, and the environment including national policies, logistics, and payment is gradually maturing ; From regional to national and international business development, from TV media to cross-media business; due to the in-depth development of the operating principles of integrity and customer first, consumption habits are gradually formed, and some excellent home shopping brands are gradually established.
1 Drivers
1.1 TV shopping has the advantages of credibility, appreciation and resource integration.
1.2 TV shopping is an important retail channel.
2 Restraints and Challenges
2.1 Intense market competition.
TV shopping has many different competitors such as large department stores, specialty stores, e-commerce retailers, direct selling retailers, wholesale clubs, discount retailers, etc. Key competitive factors include quality product, brand awareness, selection, value, convenience, price, website performance, customer service, accuracy of order shipment, etc.
2,2 Impact of online video and other e-commerce platforms on TV shopping.
With the development of the Internet and the popularity of smartphones, the distribution platforms for viewing content through the Internet continue to develop, further increasing the competition for TV program viewers. These internet platforms are driving changes in consumer behavior as consumers seek greater control over when, where and how they consume content.
Region Overview:
United States was the largest revenue market with a market share of 28.99% in 2017 and 29.51% in 2022, an increase of 0.52%. In 2022, Europe market share was 23.97%, ranking second.
Company Overview:
QVC (short for "Quality Value Convenience") is an American free-to-air television network, and flagship shopping channel specializing in televised home shopping.
QVC, Inc. and its consolidated subsidiaries curates and sells a wide variety of consumer products via highly engaging, video-rich, interactive shopping experiences, distributed to approximately 216 million worldwide households each day through their broadcast networks. They also reach audiences through their websites (including QVC.com, HSN.com and others); virtual multichannel video programming distributors (including Hulu + Live TV, AT&T TV and YouTube TV); applications via streaming video; Facebook Live, Roku, Apple TV, Amazon Fire, Xfinity Flex and Samsung TV Plus; mobile applications; their social pages and over-the-air broadcasters. They believe they are a global leader in video retailing, e-commerce, mobile commerce and social commerce, with operations based in the United States ("U.S."), Germany, Japan, the United Kingdom ("U.K."), and Italy.
With over USD 1.4 billion annual sales, the number 1 TV Shopping company by "SHOP CHANNEL" brand in Japan. 24 hour Live Broadcasting through CATV, Satellite TV, terrestrial TV, and IPTV. In addition, SHOP CHANNEL operates Internet shopping, mobile shopping, and catalog shopping.
Oriental Pearl New Media Co., Ltd. is a unified industry platform and capital platform under Shanghai Radio and Television Station and Shanghai Culture Radio, Film and Television Group Co., Ltd. (SMG). The company has a domestic leading omni-channel video integration and distribution platform and unique cultural content, entertainment consumption and other resources. The online business specifically includes cable TV, IPTV, OTT, mobile Internet terminals and other omni-media channels, TV shopping, video Shopping, film and television drama production and distribution, copyright management, game business, etc. Offline business includes sightseeing tours, conference catering, live performances, stage art production, outdoor development and other businesses around the Oriental Pearl TV Tower and other Shanghai landmarks. Development and operation of cultural real estate, etc. Through the integration and connection of online and offline businesses, the company meets the people's ever-increasing demands for quality life.
The industry concentrate rate is not high. The market share of the top three companies in 2021 was 34.30%. The top three companies are QVC, Jupiter Shop Channel Co., Ltd. and Oriental Pearl Group Co.,Ltd., with the revenue market share of 28.19%, 3.20% and 2.91% in 2021.
Segmentation Overview:
According to the categories of products sold, TV shopping can be divided into jewelry, apparel, home appliances, kitchen supplies and others.
Among different product types, Home Appliance segment is anticipated to contribute the largest market share in 2027.
Application Overview:
TV shopping can be divided into male and female according to the customer groups sold.
By application, the Female segment occupied the biggest share from 2017 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the TV Shopping industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of TV Shopping. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global TV Shopping Market Report Include:
Market Size Estimates: TV Shopping market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: TV Shopping market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the TV Shopping market
Segment Market Analysis: TV Shopping market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: TV Shopping market situations and prospects in major and top regions and countries
TV Shopping Market
TV Shopping Industry Chain: TV Shopping market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
TV Shopping Industry News, Policies by regions
TV Shopping Industry Porters Five Forces Analysis
Key players in the global TV Shopping market are covered in Chapter 2:
QVC
Ideal World
Oriental Pearl Group Co.,Ltd.
Jupiter Shop Channel Co., Ltd.
ShopHQ
Gems TV
In Chapter 6 and Chapter 9, on the basis of types, the TV Shopping market from 2018 to 2028 is primarily split into:
Jewelry
Apparel
Home Appliance
Kitchen
Others
In Chapter 7 and Chapter 10, on the basis of applications, the TV Shopping market from 2018 to 2028 covers:
Male
Female
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global TV Shopping market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the TV Shopping industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of TV Shopping market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the TV Shopping industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on TV Shopping market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the TV Shopping market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed TV Shopping market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
2022
Television Shopping means offering products for sale through cable and broadcast television. TV shopping is a channel for consumers to purchase goods, through this method, merchants continuously provide high-quality products and distribution services to consumers in front of the TV.
The epidemic has also affected the TV shopping industry, including adverse impacts on TV shopping supply chain and transportation disruptions due to factory closures, labor shortages and other resource constraints; restrictions on the ability to continue operations and produce content under the epidemic prevention and control policies; currency Inflation and economic uncertainty have reduced disposable income for existing and potential new customers.
In the long run, with the weakening of the impact of the epidemic and the recovery of production and life, the future development of the TV shopping industry should have the following trends: the development of business models is mature, the division of labor in the industrial chain is clear, and the environment including national policies, logistics, and payment is gradually maturing ; From regional to national and international business development, from TV media to cross-media business; due to the in-depth development of the operating principles of integrity and customer first, consumption habits are gradually formed, and some excellent home shopping brands are gradually established.
1 Drivers
1.1 TV shopping has the advantages of credibility, appreciation and resource integration.
1.2 TV shopping is an important retail channel.
2 Restraints and Challenges
2.1 Intense market competition.
TV shopping has many different competitors such as large department stores, specialty stores, e-commerce retailers, direct selling retailers, wholesale clubs, discount retailers, etc. Key competitive factors include quality product, brand awareness, selection, value, convenience, price, website performance, customer service, accuracy of order shipment, etc.
2,2 Impact of online video and other e-commerce platforms on TV shopping.
With the development of the Internet and the popularity of smartphones, the distribution platforms for viewing content through the Internet continue to develop, further increasing the competition for TV program viewers. These internet platforms are driving changes in consumer behavior as consumers seek greater control over when, where and how they consume content.
Region Overview:
United States was the largest revenue market with a market share of 28.99% in 2017 and 29.51% in 2022, an increase of 0.52%. In 2022, Europe market share was 23.97%, ranking second.
Company Overview:
QVC (short for "Quality Value Convenience") is an American free-to-air television network, and flagship shopping channel specializing in televised home shopping.
QVC, Inc. and its consolidated subsidiaries curates and sells a wide variety of consumer products via highly engaging, video-rich, interactive shopping experiences, distributed to approximately 216 million worldwide households each day through their broadcast networks. They also reach audiences through their websites (including QVC.com, HSN.com and others); virtual multichannel video programming distributors (including Hulu + Live TV, AT&T TV and YouTube TV); applications via streaming video; Facebook Live, Roku, Apple TV, Amazon Fire, Xfinity Flex and Samsung TV Plus; mobile applications; their social pages and over-the-air broadcasters. They believe they are a global leader in video retailing, e-commerce, mobile commerce and social commerce, with operations based in the United States ("U.S."), Germany, Japan, the United Kingdom ("U.K."), and Italy.
With over USD 1.4 billion annual sales, the number 1 TV Shopping company by "SHOP CHANNEL" brand in Japan. 24 hour Live Broadcasting through CATV, Satellite TV, terrestrial TV, and IPTV. In addition, SHOP CHANNEL operates Internet shopping, mobile shopping, and catalog shopping.
Oriental Pearl New Media Co., Ltd. is a unified industry platform and capital platform under Shanghai Radio and Television Station and Shanghai Culture Radio, Film and Television Group Co., Ltd. (SMG). The company has a domestic leading omni-channel video integration and distribution platform and unique cultural content, entertainment consumption and other resources. The online business specifically includes cable TV, IPTV, OTT, mobile Internet terminals and other omni-media channels, TV shopping, video Shopping, film and television drama production and distribution, copyright management, game business, etc. Offline business includes sightseeing tours, conference catering, live performances, stage art production, outdoor development and other businesses around the Oriental Pearl TV Tower and other Shanghai landmarks. Development and operation of cultural real estate, etc. Through the integration and connection of online and offline businesses, the company meets the people's ever-increasing demands for quality life.
The industry concentrate rate is not high. The market share of the top three companies in 2021 was 34.30%. The top three companies are QVC, Jupiter Shop Channel Co., Ltd. and Oriental Pearl Group Co.,Ltd., with the revenue market share of 28.19%, 3.20% and 2.91% in 2021.
Segmentation Overview:
According to the categories of products sold, TV shopping can be divided into jewelry, apparel, home appliances, kitchen supplies and others.
Among different product types, Home Appliance segment is anticipated to contribute the largest market share in 2027.
Application Overview:
TV shopping can be divided into male and female according to the customer groups sold.
By application, the Female segment occupied the biggest share from 2017 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the TV Shopping industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of TV Shopping. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global TV Shopping Market Report Include:
Market Size Estimates: TV Shopping market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: TV Shopping market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the TV Shopping market
Segment Market Analysis: TV Shopping market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: TV Shopping market situations and prospects in major and top regions and countries
TV Shopping Market
Competitive Landscape
and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.TV Shopping Industry Chain: TV Shopping market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
TV Shopping Industry News, Policies by regions
TV Shopping Industry Porters Five Forces Analysis
Key players in the global TV Shopping market are covered in Chapter 2:
QVC
Ideal World
Oriental Pearl Group Co.,Ltd.
Jupiter Shop Channel Co., Ltd.
ShopHQ
Gems TV
In Chapter 6 and Chapter 9, on the basis of types, the TV Shopping market from 2018 to 2028 is primarily split into:
Jewelry
Apparel
Home Appliance
Kitchen
Others
In Chapter 7 and Chapter 10, on the basis of applications, the TV Shopping market from 2018 to 2028 covers:
Male
Female
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global TV Shopping market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the TV Shopping industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of TV Shopping market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the TV Shopping industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on TV Shopping market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the TV Shopping market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed TV Shopping market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
