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According to the latest research, the global Strapless Backless Bra market size was valued at USD 230.61 million in 2022 and is expected to expand at a CAGR of 12.67% during the forecast period, reaching USD 471.78 million by 2028.
Strapless Backless Bra is a bra that supports and covers the breasts. Strapless backless bras stay invisible with no straps or sheer back straps. Strapless backless bras are often used when women wear backless dresses and plunging or off-the-shoulder necklines to avoid the visible straps and back straps of regular bras.
Increase in downstream market demand
More and more women are buying Strapless Backless Bra for different needs. With the development of the times, women wear different clothes according to different places of attendance and different weather conditions. When attending some important meetings and banquets, they often need to wear low-cut clothing such as dresses. Sometimes, it is necessary to wear some off-the-shoulder clothing. This kind of low-cut and off-shoulder clothing often cannot be matched with traditional bras, so Strapless Backless Bra is required. For example, actresses wear backless gowns to various events.
At the same time, with the continuous development of personalized clothing, female consumers pay more attention to fashion, and need to use Strapless Backless Bra for different styles of clothing. For example, wearing a backless dress etc. Overall, increasing demand in the downstream market is driving the Strapless Backless Bra industry.
Technological innovation is driving the industry
Innovations in materials technology. With the brand's investment in R&D capabilities and functional product development, the contribution of the upstream innovation path based on user demand insights to material innovation has become increasingly prominent. Manufacturers have promoted the addition of skin care ingredients to underwear fabrics because female consumers are paying more and more attention to skin care ingredients.
The production technology keeps innovating. Enterprises gradually improve the level of automated production, improve manufacturing capacity and product yield. Manufacturers have also continued to expand in the field of bonding technology, promoting the application of point glue, jelly glue and other bonding technologies in the underwear field.
Overall, technological innovations that benefit the performance and productivity of strapless backless bras are driving the growth of the strapless backless bra industry.
Region Overview:
In 2021, the share of the Strapless Backless Bra market in North America stood at 39.37%.
Company Overview:
Fashion Forms is one of the major players operating in the Strapless Backless Bra market, holding a share of 15.64% in 2022.
Victorias Secret will acquire DTC lingerie company Adore Me for $400M
November 1, 2022
Over the past few years, Victoria's Secret has highlighted the changes it has made in its marketing, long stuck in an outdated "angel" approach. That left DTC upstarts including Adore Me, Lively and ThirdLove, as well as American Eagle's Aerie brand, stealing attention and market share.
In addition to doing its own work, which includes partnering with smaller brands and launching its own DTC label, the company is now fighting back by acquiring some of its rivals. Before acquiring Adore Me, Victoria's Secret bought a minority stake in Frankies Bikinis and invested in For Love & Lemons.
Fashion Forms is a fashion apparel company. The company specializes in well-fitting women's underwear. Fashion Forms products include bras, shoulder solutions, strap solutions, push-up pads as well as bras and lifts.
Misses Kisses is a women's underwear company. The company manufactures and sells topless, backless and strapless bras, which are designed to allow women to perfectly complement any plunging V-neck look.
As the leading direct-to-consumer self-adhesive bra brand, Niidor strives to build confidence in women by designing products that fit a woman's lifestyle.
Segmentation Overview:
By type, Non-Underwire Strapless Backless Bra segment accounted for the largest share of market in 2021.
Non-Underwire Strapless Backless Bra has no steel ring, and there are many kinds of Non-Underwire Strapless Backless Bra. For example, Stick-on Strapless Backless Bra is one of them.
Underwire Strapless Backless Bra usually has a steel ring on the edge, and the steel ring increases the support of the strapless backless bra.
Application Overview:
The market's largest segment by application is the segment Offline Sales, with a market share of 66.01% in 2021.
Online Sales include selling products through e-commerce websites and corporate websites.
Offline Sales mainly include hypermarkets and offline occasions such as supermarkets, department stores, and specialty stores.
This report elaborates on the market size, market characteristics, and market growth of the Strapless Backless Bra industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Strapless Backless Bra. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Strapless Backless Bra Market Report Include:
Market Size Estimates: Strapless Backless Bra market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Strapless Backless Bra market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Strapless Backless Bra market
Segment Market Analysis: Strapless Backless Bra market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Strapless Backless Bra market situations and prospects in major and top regions and countries
Strapless Backless Bra Market
Strapless Backless Bra Industry Chain: Strapless Backless Bra market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Strapless Backless Bra Industry News, Policies by regions
Strapless Backless Bra Industry Porters Five Forces Analysis
Key players in the global Strapless Backless Bra market are covered in Chapter 2:
Victoria's Secret
Hollywood Fashion Secrets
Fashion Forms
NuBra
Misses Kisses
Niidor
Brassybra
In Chapter 6 and Chapter 9, on the basis of types, the Strapless Backless Bra market from 2018 to 2028 is primarily split into:
Non-Underwire Strapless Backless Bra
Underwire Strapless Backless Bra
In Chapter 7 and Chapter 10, on the basis of applications, the Strapless Backless Bra market from 2018 to 2028 covers:
Online Sales
Offline Sales
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Strapless Backless Bra market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Strapless Backless Bra industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Strapless Backless Bra market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Strapless Backless Bra industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Strapless Backless Bra market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Strapless Backless Bra market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Strapless Backless Bra market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
2022
Strapless Backless Bra is a bra that supports and covers the breasts. Strapless backless bras stay invisible with no straps or sheer back straps. Strapless backless bras are often used when women wear backless dresses and plunging or off-the-shoulder necklines to avoid the visible straps and back straps of regular bras.
Increase in downstream market demand
More and more women are buying Strapless Backless Bra for different needs. With the development of the times, women wear different clothes according to different places of attendance and different weather conditions. When attending some important meetings and banquets, they often need to wear low-cut clothing such as dresses. Sometimes, it is necessary to wear some off-the-shoulder clothing. This kind of low-cut and off-shoulder clothing often cannot be matched with traditional bras, so Strapless Backless Bra is required. For example, actresses wear backless gowns to various events.
At the same time, with the continuous development of personalized clothing, female consumers pay more attention to fashion, and need to use Strapless Backless Bra for different styles of clothing. For example, wearing a backless dress etc. Overall, increasing demand in the downstream market is driving the Strapless Backless Bra industry.
Technological innovation is driving the industry
Innovations in materials technology. With the brand's investment in R&D capabilities and functional product development, the contribution of the upstream innovation path based on user demand insights to material innovation has become increasingly prominent. Manufacturers have promoted the addition of skin care ingredients to underwear fabrics because female consumers are paying more and more attention to skin care ingredients.
The production technology keeps innovating. Enterprises gradually improve the level of automated production, improve manufacturing capacity and product yield. Manufacturers have also continued to expand in the field of bonding technology, promoting the application of point glue, jelly glue and other bonding technologies in the underwear field.
Overall, technological innovations that benefit the performance and productivity of strapless backless bras are driving the growth of the strapless backless bra industry.
Region Overview:
In 2021, the share of the Strapless Backless Bra market in North America stood at 39.37%.
Company Overview:
Fashion Forms is one of the major players operating in the Strapless Backless Bra market, holding a share of 15.64% in 2022.
Victorias Secret will acquire DTC lingerie company Adore Me for $400M
November 1, 2022
Over the past few years, Victoria's Secret has highlighted the changes it has made in its marketing, long stuck in an outdated "angel" approach. That left DTC upstarts including Adore Me, Lively and ThirdLove, as well as American Eagle's Aerie brand, stealing attention and market share.
In addition to doing its own work, which includes partnering with smaller brands and launching its own DTC label, the company is now fighting back by acquiring some of its rivals. Before acquiring Adore Me, Victoria's Secret bought a minority stake in Frankies Bikinis and invested in For Love & Lemons.
Fashion Forms is a fashion apparel company. The company specializes in well-fitting women's underwear. Fashion Forms products include bras, shoulder solutions, strap solutions, push-up pads as well as bras and lifts.
Misses Kisses is a women's underwear company. The company manufactures and sells topless, backless and strapless bras, which are designed to allow women to perfectly complement any plunging V-neck look.
As the leading direct-to-consumer self-adhesive bra brand, Niidor strives to build confidence in women by designing products that fit a woman's lifestyle.
Segmentation Overview:
By type, Non-Underwire Strapless Backless Bra segment accounted for the largest share of market in 2021.
Non-Underwire Strapless Backless Bra has no steel ring, and there are many kinds of Non-Underwire Strapless Backless Bra. For example, Stick-on Strapless Backless Bra is one of them.
Underwire Strapless Backless Bra usually has a steel ring on the edge, and the steel ring increases the support of the strapless backless bra.
Application Overview:
The market's largest segment by application is the segment Offline Sales, with a market share of 66.01% in 2021.
Online Sales include selling products through e-commerce websites and corporate websites.
Offline Sales mainly include hypermarkets and offline occasions such as supermarkets, department stores, and specialty stores.
This report elaborates on the market size, market characteristics, and market growth of the Strapless Backless Bra industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Strapless Backless Bra. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Strapless Backless Bra Market Report Include:
Market Size Estimates: Strapless Backless Bra market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Strapless Backless Bra market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Strapless Backless Bra market
Segment Market Analysis: Strapless Backless Bra market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Strapless Backless Bra market situations and prospects in major and top regions and countries
Strapless Backless Bra Market
Competitive Landscape
and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.Strapless Backless Bra Industry Chain: Strapless Backless Bra market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Strapless Backless Bra Industry News, Policies by regions
Strapless Backless Bra Industry Porters Five Forces Analysis
Key players in the global Strapless Backless Bra market are covered in Chapter 2:
Victoria's Secret
Hollywood Fashion Secrets
Fashion Forms
NuBra
Misses Kisses
Niidor
Brassybra
In Chapter 6 and Chapter 9, on the basis of types, the Strapless Backless Bra market from 2018 to 2028 is primarily split into:
Non-Underwire Strapless Backless Bra
Underwire Strapless Backless Bra
In Chapter 7 and Chapter 10, on the basis of applications, the Strapless Backless Bra market from 2018 to 2028 covers:
Online Sales
Offline Sales
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Strapless Backless Bra market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Strapless Backless Bra industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Strapless Backless Bra market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Strapless Backless Bra industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Strapless Backless Bra market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Strapless Backless Bra market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Strapless Backless Bra market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
