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According to the latest research, the global Video Production market size was valued at USD 138776.0 million in 2022 and is expected to expand at a CAGR of 8.16% during the forecast period, reaching USD 222227.52 million by 2028.
Video production is the entire process of creating a video. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production which captures the video content (electronic moving images) and involves filming the subject(s) of the video. Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production).
Influence of COVID-19 Outbreak on Video Production Industry Development.
The global coronavirus pandemic has changed the world. The lives lost and economic fallout alone represent an unprecedented tragedy that will leave the globe reeling for years. And within this broader crisis, each sector of the economy and countless workers are facing their own individual catastrophes. Many organizations will not survive the downturn, and the video production industry has not been spared.
With the spread of the epidemic, film and television bases in many places have also suspended filming activities of all crews, resulting in the suspension of film and television projects, which means longer production cycles and increased filming costs. The decrease of new projects directly affects the whole industry chain, such as investors, publicity companies and artists.
Like many industries, more and more people in video production are telecommuting. And there are more and more tools that enable people to do video production from anywhere. Frame. io, for example, is a cloud-based collaboration platform that establishes workflows and keeps teams connected. With integrations for applications from Adobe Premiere and After Effects to Final Cut Pro and Avid Media Composer, it makes working on video projects easy from anywhere.
In the post-epidemic period, due to the inability to go out and the impact of the epidemic on cinema lines, long video, and short video platforms became extremely popular, and users' activity increased significantly. They became pickier and pickier about video tastes, eager for more freshness and new types of videos.
Technological progress and digitization will drive growth
Digitalization
Digitalization is fundamentally changing production processes and the distribution of content. All-IP is becoming the standard for TV and video, and fast fiber optic networks and 5G are enabling ever more flexible and mobile consumption of media content. These are being joined by new, intelligent recommendation functionalities based on artificial intelligence and analytics to address consumers in a targeted way.
Virtual Reality
While current 3D technology allows for a more immersive, exciting film experience, virtual reality is poised to be the wave of film's future. With new projects like Two Eyes VR, it's possible to create a finished product that utilizes full 360° recording to allow us to watch films the same way we see the natural world. Like any new advancement, however, the potential widespread adoption of VR does come with a downside—not every viewer can tolerate a virtual reality environment for the length of the average feature film, so more conventional cameras may not be going the way of the dodo just yet.
The risk that rising production costs will lead to a decline in profitability
Rising demand for building materials and weak supply are hampering the entertainment industry's ability to produce movies and TV shows on budget as inflation takes its toll on the global economy as a whole. In addition, the price level keeps rising, and the Production cost of Video Production is on the rise. The development trend of large Production and high quality of Video Production products also pushes up the cost of Video Production products. At present, the profit model of online video service enterprises is still improving, and the prosperity of audio and video product publishing industry is not high due to the influence of piracy and infringement, and TV dramas are mainly sold to TV stations. The scarcity of TV resources leads to a strong negotiating position in the TV drama trade. If Video Production does not have sufficient bargaining power and the increased Production cost of TV series cannot be smoothly transferred to downstream customers, Video Production will face the risk of declining profitability.
Region Overview:
North America had the highest growth rate of all regions.
Company Overview:
Walt Disney Animation Studios is one of the major players operating in the Video Production market, holding a share of 7.79% in 2022.
Walt Disney Animation Studios
Walt Disney Animation Studios, the studio behind "Frozen," "Big Hero 6," "Zootopia" and "Moana" brings imagination to life through animated films.
WarnerMedia, LLC
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands.
Segmentation Overview:
Among different product types, Episodic (Television) Shows segment is anticipated to contribute the largest market share in 2027.
Feature Films
A video, usually several hours long, that tells a story or topic in its entirety.
Episodic (Television) Shows
It usually refers to a series of videos that tell a story or theme in its entirety. The length of a single video ranges from dozens of minutes to one or two hours.
Application Overview:
By application, the Broadcast segment occupied the biggest share from 2017 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the Video Production industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Video Production. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Video Production Market Report Include:
Market Size Estimates: Video Production market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Video Production market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Video Production market
Segment Market Analysis: Video Production market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Video Production market situations and prospects in major and top regions and countries
Video Production Market
Video Production Industry Chain: Video Production market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Video Production Industry News, Policies by regions
Video Production Industry Porters Five Forces Analysis
Key players in the global Video Production market are covered in Chapter 2:
IMAGICA GROUP
WETA FX
Nippon Animation
WarnerMedia, LLC
FuseFX
Technicolor SA
Luma Pictures
Comcast Corporation
Framestore
Digital Domain
Image Engine
DNEG
Studio Pierrot
Walt Disney Animation Studios
Studio Ghibli
Nickelodeon Animation Studios
Rodeo FX
South Park Studios
Sony Pictures Imageworks
Toei Animation
Pixomondo
Hybride Technologies
In Chapter 6 and Chapter 9, on the basis of types, the Video Production market from 2018 to 2028 is primarily split into:
Feature Films
Episodic (Television) Shows
Others
In Chapter 7 and Chapter 10, on the basis of applications, the Video Production market from 2018 to 2028 covers:
Internet
Broadcast
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Video Production market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Video Production industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Video Production market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Video Production industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Video Production market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Video Production market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Video Production market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
2022
Video production is the entire process of creating a video. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production which captures the video content (electronic moving images) and involves filming the subject(s) of the video. Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production).
Influence of COVID-19 Outbreak on Video Production Industry Development.
The global coronavirus pandemic has changed the world. The lives lost and economic fallout alone represent an unprecedented tragedy that will leave the globe reeling for years. And within this broader crisis, each sector of the economy and countless workers are facing their own individual catastrophes. Many organizations will not survive the downturn, and the video production industry has not been spared.
With the spread of the epidemic, film and television bases in many places have also suspended filming activities of all crews, resulting in the suspension of film and television projects, which means longer production cycles and increased filming costs. The decrease of new projects directly affects the whole industry chain, such as investors, publicity companies and artists.
Like many industries, more and more people in video production are telecommuting. And there are more and more tools that enable people to do video production from anywhere. Frame. io, for example, is a cloud-based collaboration platform that establishes workflows and keeps teams connected. With integrations for applications from Adobe Premiere and After Effects to Final Cut Pro and Avid Media Composer, it makes working on video projects easy from anywhere.
In the post-epidemic period, due to the inability to go out and the impact of the epidemic on cinema lines, long video, and short video platforms became extremely popular, and users' activity increased significantly. They became pickier and pickier about video tastes, eager for more freshness and new types of videos.
Technological progress and digitization will drive growth
Digitalization
Digitalization is fundamentally changing production processes and the distribution of content. All-IP is becoming the standard for TV and video, and fast fiber optic networks and 5G are enabling ever more flexible and mobile consumption of media content. These are being joined by new, intelligent recommendation functionalities based on artificial intelligence and analytics to address consumers in a targeted way.
Virtual Reality
While current 3D technology allows for a more immersive, exciting film experience, virtual reality is poised to be the wave of film's future. With new projects like Two Eyes VR, it's possible to create a finished product that utilizes full 360° recording to allow us to watch films the same way we see the natural world. Like any new advancement, however, the potential widespread adoption of VR does come with a downside—not every viewer can tolerate a virtual reality environment for the length of the average feature film, so more conventional cameras may not be going the way of the dodo just yet.
The risk that rising production costs will lead to a decline in profitability
Rising demand for building materials and weak supply are hampering the entertainment industry's ability to produce movies and TV shows on budget as inflation takes its toll on the global economy as a whole. In addition, the price level keeps rising, and the Production cost of Video Production is on the rise. The development trend of large Production and high quality of Video Production products also pushes up the cost of Video Production products. At present, the profit model of online video service enterprises is still improving, and the prosperity of audio and video product publishing industry is not high due to the influence of piracy and infringement, and TV dramas are mainly sold to TV stations. The scarcity of TV resources leads to a strong negotiating position in the TV drama trade. If Video Production does not have sufficient bargaining power and the increased Production cost of TV series cannot be smoothly transferred to downstream customers, Video Production will face the risk of declining profitability.
Region Overview:
North America had the highest growth rate of all regions.
Company Overview:
Walt Disney Animation Studios is one of the major players operating in the Video Production market, holding a share of 7.79% in 2022.
Walt Disney Animation Studios
Walt Disney Animation Studios, the studio behind "Frozen," "Big Hero 6," "Zootopia" and "Moana" brings imagination to life through animated films.
WarnerMedia, LLC
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands.
Segmentation Overview:
Among different product types, Episodic (Television) Shows segment is anticipated to contribute the largest market share in 2027.
Feature Films
A video, usually several hours long, that tells a story or topic in its entirety.
Episodic (Television) Shows
It usually refers to a series of videos that tell a story or theme in its entirety. The length of a single video ranges from dozens of minutes to one or two hours.
Application Overview:
By application, the Broadcast segment occupied the biggest share from 2017 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the Video Production industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Video Production. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Video Production Market Report Include:
Market Size Estimates: Video Production market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Video Production market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Video Production market
Segment Market Analysis: Video Production market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Video Production market situations and prospects in major and top regions and countries
Video Production Market
Competitive Landscape
and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.Video Production Industry Chain: Video Production market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Video Production Industry News, Policies by regions
Video Production Industry Porters Five Forces Analysis
Key players in the global Video Production market are covered in Chapter 2:
IMAGICA GROUP
WETA FX
Nippon Animation
WarnerMedia, LLC
FuseFX
Technicolor SA
Luma Pictures
Comcast Corporation
Framestore
Digital Domain
Image Engine
DNEG
Studio Pierrot
Walt Disney Animation Studios
Studio Ghibli
Nickelodeon Animation Studios
Rodeo FX
South Park Studios
Sony Pictures Imageworks
Toei Animation
Pixomondo
Hybride Technologies
In Chapter 6 and Chapter 9, on the basis of types, the Video Production market from 2018 to 2028 is primarily split into:
Feature Films
Episodic (Television) Shows
Others
In Chapter 7 and Chapter 10, on the basis of applications, the Video Production market from 2018 to 2028 covers:
Internet
Broadcast
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Video Production market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Video Production industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Video Production market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Video Production industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Video Production market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Video Production market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Video Production market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
