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According to the latest research, the global Dehydrated and Freeze-Dried Pet Food market size was valued at USD 1079.83 million in 2022 and is expected to expand at a CAGR of 9.58% during the forecast period, reaching USD 1869.73 million by 2028.
Dehydration is a process that removes moisture from ingredients while maintaining the nutrients and positive qualities of those ingredients. Removing the water from ingredients creates a light-weight, nutrient-rich, healthy alternative to ‘cooked’ kibbles and dry foods.
Freeze-drying is a technique that preserves raw ingredients such as fresh meat to deliver a finished pet food product which is safe, shelf stable and lightweight. The raw material of freeze-dried pet food is raw meat, which is rich in nutrition.
Dehydrated and freeze-dried pet food has the characteristics of health and rich nutrition. Its main function is to provide the most basic nutrients for life guarantee, growth and health for all kinds of pets.
Affect the import and export of dehydrated and freeze-dried pet food
The epidemic situation has affected the export of dehydrated and freeze-dried pet food. COVID-19 epidemic has swept the world, and the inspection standards of imported products by customs of various countries have been significantly improved. At the same time, restrictions on the movement of people have also increased. Restricting people's entry and exit will lead to the sales staff of export enterprises, unable to attend foreign exhibitions and guest visits in time. Also, restrictions on dehydrated and freeze-dried pet food may directly affect factory orders. For some small and medium-sized export enterprises, the export share may be affected if they lack sufficient plans and coping ability.
Marketing channel sales will be affected differently
The Covid-19 epidemic has led to a decline in offline passenger flow, highlighting the advantages of e-commerce and online sales. Traditional marketing channels are restricted, and the opening and operation of retail stores in the early stage of the epidemic are restricted by the government. During the outbreak of Covid-19 epidemic, traditional dealers encountered great challenges. The sales volume of traditional offline sales channels is affected to some extent. At the same time, during this period, the sales of online shopping will increase.
Tight supply of raw materials
Affected by COVID-19, logistics will be suspended, and the supply of raw materials for pet food will be tight. Production was stagnant, the company's inventory increased, and the production of related enterprises in the severely affected areas was greatly affected. The short-term epidemic has less impact on the supply of raw materials for enterprises, mainly consuming stock materials, and the long-term epidemic will cause incalculable losses. If the epidemic develops further and logistics is always unsatisfactory, small and medium-sized dehydrated and freeze-dried pet food enterprises are likely to be shut down due to insufficient raw material supply, and even large enterprises will face the same problem.
Online sales channels have developed rapidly
With the rapid development of the Internet era, the sales forms are constantly innovating, and the online marketing of dehydrated and freeze-dried pet food shows great advantages in the fierce market competition. However, the sales channel of online sales is a commercial organization that contacts with the outside of the company through the role of the Internet, so as to achieve the purpose of company distribution. Compared with traditional marketing channels, the advantages of online sales are improved in sales cost, channel management cost, information flow and capital flow. With the continuous progress of information technology, online sales are developing at a faster speed, and the competition between online sales channels and traditional sales channels will also highlight its advantages. The emerging online sales channel not only simplifies the composition of various channels in traditional marketing, but also integrates sales, pre-sales and after-sales service, commodity and customer information inquiry, which has great advantages. The further development of online sales of dehydrated and freeze-dried pet food will further promote the sales volume of the whole market.
Exchange rate fluctuation risk
Because there are many large multinational enterprises in dehydrated and freeze-dried pet food industry, the export of products is affected by the change of international exchange rate. If the local currency appreciates, it will directly lead to a decline in the price competitiveness of the company's export products, which is not conducive to expanding foreign markets, and directly increases the exchange losses of the company, thus affecting the company's performance.
Competition in the industry is fierce
For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry. Having an understanding of industry rivals is vital to successfully market a product. Positioning pertains to how the public perceives a product and distinguishes it from competitors. A business must be aware of its competitors marketing strategy and pricing and also be reactive to any changes made.
There are many influential manufacturers in the dehydrated and freeze-dried pet food market, with low barriers to entry, low market concentration and increasingly fierce competition in the industry. When pet owners choose products, they are easily attracted by competitors' products, which challenges enterprises how to formulate marketing strategies in the dehydrated and freeze-dried pet food market.
Region Overview:
In 2022, the share of the Dehydrated and Freeze-Dried Pet Food market in North America stood at 64.1%.
Company Overview:
The Honest Kitchen is one of the major players operating in the Dehydrated and Freeze-Dried Pet Food market, holding a share of 5.31% in 2023.
The Honest Kitchen
The Honest Kitchen Inc. researches and develops animal products. The Company produces various flavors of dog and cat food, treats, and supplements, as well as offers a recipe book and taster kits. The Honest Kitchen serves consumers throughout the United States.
Champion Petfoods
Champion Petfoods is an independent maker of high-protein and nourishing pet foods. Champion Petfoods is an award-winning, independent pet food maker with a reputation of trust spanning more than a quarter century.
Leading the industry in innovation and quality control, Champion is known as the maker of ACANA and ORIJEN foods.
Segmentation Overview:
As for product types, the Dehydrated Pet Food segment held the largest market share in 2022.
Dehydrated Pet Food
Dehydration involves a slow, gentle process of using warm air to remove water or moisture from raw ingredients to preserve them. It is free of artificial preservatives and still has nutrients and enzymes intact. Dehydrated food offers the benefits of a raw diet with none of the defrosting hassle, making it ideal for camping or travelling, as dehydrated food is lighter and more nutrient dense than frozen raw, and does not require refrigeration.
Freeze-Dried Pet Food
Freeze-drying, like dehydration, is a water removal process which is used to preserve perishable food. Freeze-drying works by a three-step process: a freezing phase (lowering the temperature until all liquid in the product turns to solid), a primary drying/sublimation phase (reducing pressure to reduce the water in the material), and a secondary drying/absorption phase (raising the temperature to break the bonds between the material and water molecules). Freeze drying preserves more of the nutritional content of the food than dehydrating, as proteins, vitamins, and minerals stay intact due to freezing before drying.
Application Overview:
The market's largest segment by application is the segment Dog, with a market share of 76.82% in 2022.
This report elaborates on the market size, market characteristics, and market growth of the Dehydrated and Freeze-Dried Pet Food industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Dehydrated and Freeze-Dried Pet Food. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Dehydrated and Freeze-Dried Pet Food Market Report Include:
Market Size Estimates: Dehydrated and Freeze-Dried Pet Food market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Dehydrated and Freeze-Dried Pet Food market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Dehydrated and Freeze-Dried Pet Food market
Segment Market Analysis: Dehydrated and Freeze-Dried Pet Food market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Dehydrated and Freeze-Dried Pet Food market situations and prospects in major and top regions and countries
Dehydrated and Freeze-Dried Pet Food Market
Dehydrated and Freeze-Dried Pet Food Industry Chain: Dehydrated and Freeze-Dried Pet Food market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Dehydrated and Freeze-Dried Pet Food Industry News, Policies by regions
Dehydrated and Freeze-Dried Pet Food Industry Porters Five Forces Analysis
Key players in the global Dehydrated and Freeze-Dried Pet Food market are covered in Chapter 2:
K9 Naturals
Canature Processing
Primal Pets
Stella & Chewy's
Carnivore Meat Company
WellPet
Addiction Pet Foods
Nature’s Variety
Champion Petfoods
Bravo Pet Foods
Grandma Lucy’s
NW Naturals
Dr. Harvey’s
The Honest Kitchen
In Chapter 6 and Chapter 9, on the basis of types, the Dehydrated and Freeze-Dried Pet Food market from 2018 to 2028 is primarily split into:
Dehydrated Pet Food
Freeze-Dried Pet Food
In Chapter 7 and Chapter 10, on the basis of applications, the Dehydrated and Freeze-Dried Pet Food market from 2018 to 2028 covers:
Dog
Cat
Other
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Dehydrated and Freeze-Dried Pet Food market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Dehydrated and Freeze-Dried Pet Food industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Dehydrated and Freeze-Dried Pet Food market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Dehydrated and Freeze-Dried Pet Food industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Dehydrated and Freeze-Dried Pet Food market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Dehydrated and Freeze-Dried Pet Food market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Dehydrated and Freeze-Dried Pet Food market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
2022
Dehydration is a process that removes moisture from ingredients while maintaining the nutrients and positive qualities of those ingredients. Removing the water from ingredients creates a light-weight, nutrient-rich, healthy alternative to ‘cooked’ kibbles and dry foods.
Freeze-drying is a technique that preserves raw ingredients such as fresh meat to deliver a finished pet food product which is safe, shelf stable and lightweight. The raw material of freeze-dried pet food is raw meat, which is rich in nutrition.
Dehydrated and freeze-dried pet food has the characteristics of health and rich nutrition. Its main function is to provide the most basic nutrients for life guarantee, growth and health for all kinds of pets.
Affect the import and export of dehydrated and freeze-dried pet food
The epidemic situation has affected the export of dehydrated and freeze-dried pet food. COVID-19 epidemic has swept the world, and the inspection standards of imported products by customs of various countries have been significantly improved. At the same time, restrictions on the movement of people have also increased. Restricting people's entry and exit will lead to the sales staff of export enterprises, unable to attend foreign exhibitions and guest visits in time. Also, restrictions on dehydrated and freeze-dried pet food may directly affect factory orders. For some small and medium-sized export enterprises, the export share may be affected if they lack sufficient plans and coping ability.
Marketing channel sales will be affected differently
The Covid-19 epidemic has led to a decline in offline passenger flow, highlighting the advantages of e-commerce and online sales. Traditional marketing channels are restricted, and the opening and operation of retail stores in the early stage of the epidemic are restricted by the government. During the outbreak of Covid-19 epidemic, traditional dealers encountered great challenges. The sales volume of traditional offline sales channels is affected to some extent. At the same time, during this period, the sales of online shopping will increase.
Tight supply of raw materials
Affected by COVID-19, logistics will be suspended, and the supply of raw materials for pet food will be tight. Production was stagnant, the company's inventory increased, and the production of related enterprises in the severely affected areas was greatly affected. The short-term epidemic has less impact on the supply of raw materials for enterprises, mainly consuming stock materials, and the long-term epidemic will cause incalculable losses. If the epidemic develops further and logistics is always unsatisfactory, small and medium-sized dehydrated and freeze-dried pet food enterprises are likely to be shut down due to insufficient raw material supply, and even large enterprises will face the same problem.
Online sales channels have developed rapidly
With the rapid development of the Internet era, the sales forms are constantly innovating, and the online marketing of dehydrated and freeze-dried pet food shows great advantages in the fierce market competition. However, the sales channel of online sales is a commercial organization that contacts with the outside of the company through the role of the Internet, so as to achieve the purpose of company distribution. Compared with traditional marketing channels, the advantages of online sales are improved in sales cost, channel management cost, information flow and capital flow. With the continuous progress of information technology, online sales are developing at a faster speed, and the competition between online sales channels and traditional sales channels will also highlight its advantages. The emerging online sales channel not only simplifies the composition of various channels in traditional marketing, but also integrates sales, pre-sales and after-sales service, commodity and customer information inquiry, which has great advantages. The further development of online sales of dehydrated and freeze-dried pet food will further promote the sales volume of the whole market.
Exchange rate fluctuation risk
Because there are many large multinational enterprises in dehydrated and freeze-dried pet food industry, the export of products is affected by the change of international exchange rate. If the local currency appreciates, it will directly lead to a decline in the price competitiveness of the company's export products, which is not conducive to expanding foreign markets, and directly increases the exchange losses of the company, thus affecting the company's performance.
Competition in the industry is fierce
For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry. Having an understanding of industry rivals is vital to successfully market a product. Positioning pertains to how the public perceives a product and distinguishes it from competitors. A business must be aware of its competitors marketing strategy and pricing and also be reactive to any changes made.
There are many influential manufacturers in the dehydrated and freeze-dried pet food market, with low barriers to entry, low market concentration and increasingly fierce competition in the industry. When pet owners choose products, they are easily attracted by competitors' products, which challenges enterprises how to formulate marketing strategies in the dehydrated and freeze-dried pet food market.
Region Overview:
In 2022, the share of the Dehydrated and Freeze-Dried Pet Food market in North America stood at 64.1%.
Company Overview:
The Honest Kitchen is one of the major players operating in the Dehydrated and Freeze-Dried Pet Food market, holding a share of 5.31% in 2023.
The Honest Kitchen
The Honest Kitchen Inc. researches and develops animal products. The Company produces various flavors of dog and cat food, treats, and supplements, as well as offers a recipe book and taster kits. The Honest Kitchen serves consumers throughout the United States.
Champion Petfoods
Champion Petfoods is an independent maker of high-protein and nourishing pet foods. Champion Petfoods is an award-winning, independent pet food maker with a reputation of trust spanning more than a quarter century.
Leading the industry in innovation and quality control, Champion is known as the maker of ACANA and ORIJEN foods.
Segmentation Overview:
As for product types, the Dehydrated Pet Food segment held the largest market share in 2022.
Dehydrated Pet Food
Dehydration involves a slow, gentle process of using warm air to remove water or moisture from raw ingredients to preserve them. It is free of artificial preservatives and still has nutrients and enzymes intact. Dehydrated food offers the benefits of a raw diet with none of the defrosting hassle, making it ideal for camping or travelling, as dehydrated food is lighter and more nutrient dense than frozen raw, and does not require refrigeration.
Freeze-Dried Pet Food
Freeze-drying, like dehydration, is a water removal process which is used to preserve perishable food. Freeze-drying works by a three-step process: a freezing phase (lowering the temperature until all liquid in the product turns to solid), a primary drying/sublimation phase (reducing pressure to reduce the water in the material), and a secondary drying/absorption phase (raising the temperature to break the bonds between the material and water molecules). Freeze drying preserves more of the nutritional content of the food than dehydrating, as proteins, vitamins, and minerals stay intact due to freezing before drying.
Application Overview:
The market's largest segment by application is the segment Dog, with a market share of 76.82% in 2022.
This report elaborates on the market size, market characteristics, and market growth of the Dehydrated and Freeze-Dried Pet Food industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Dehydrated and Freeze-Dried Pet Food. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Dehydrated and Freeze-Dried Pet Food Market Report Include:
Market Size Estimates: Dehydrated and Freeze-Dried Pet Food market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Dehydrated and Freeze-Dried Pet Food market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Dehydrated and Freeze-Dried Pet Food market
Segment Market Analysis: Dehydrated and Freeze-Dried Pet Food market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Dehydrated and Freeze-Dried Pet Food market situations and prospects in major and top regions and countries
Dehydrated and Freeze-Dried Pet Food Market
Competitive Landscape
and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.Dehydrated and Freeze-Dried Pet Food Industry Chain: Dehydrated and Freeze-Dried Pet Food market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Dehydrated and Freeze-Dried Pet Food Industry News, Policies by regions
Dehydrated and Freeze-Dried Pet Food Industry Porters Five Forces Analysis
Key players in the global Dehydrated and Freeze-Dried Pet Food market are covered in Chapter 2:
K9 Naturals
Canature Processing
Primal Pets
Stella & Chewy's
Carnivore Meat Company
WellPet
Addiction Pet Foods
Nature’s Variety
Champion Petfoods
Bravo Pet Foods
Grandma Lucy’s
NW Naturals
Dr. Harvey’s
The Honest Kitchen
In Chapter 6 and Chapter 9, on the basis of types, the Dehydrated and Freeze-Dried Pet Food market from 2018 to 2028 is primarily split into:
Dehydrated Pet Food
Freeze-Dried Pet Food
In Chapter 7 and Chapter 10, on the basis of applications, the Dehydrated and Freeze-Dried Pet Food market from 2018 to 2028 covers:
Dog
Cat
Other
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Dehydrated and Freeze-Dried Pet Food market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Dehydrated and Freeze-Dried Pet Food industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Dehydrated and Freeze-Dried Pet Food market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Dehydrated and Freeze-Dried Pet Food industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Dehydrated and Freeze-Dried Pet Food market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Dehydrated and Freeze-Dried Pet Food market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Dehydrated and Freeze-Dried Pet Food market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
