1. Executive Summary 2. Licensed Merchandise Industry: Overview 2.1 Licensing Basics 2.1.1Types of Licenses 2.1.2 License by Property Type 2.1.3 Advantages of Licensing 2.2 Licensed Merchandise 3. Global Licensed Merchandise Market 3.1 Market Sizing Actual & Forecasted 3.2 Market Share 3.2.1 Market Share by Category 3.2.2 Market Share by Region 3.2.3 Market Share by Length of Licensing Agreement 4. GlobalLicensed Toys Market 4.1 Market Sizing Actual & Forecasted 4.2 Market Share 4.2.1 Share by Competitors 5. Global Licensed Merchandise Market-Focus on Licensed Toys: Regional Analysis 5.1 The United States/Canada 5.1.1.Licensed Merchandise Market Sizing Actual & Forecasted 5.1.2. Licensed Toys Market Sizing Actual & Forecasted 5.1.3 Retail Merchandise Market Share by Distribution Channel 5.2 Asia Pacific 5.2.1Licensed Toys Market Sizing Actual & Forecasted 5.2.2Market Share by Region 6. Global Licensed Merchandise Market-Focus on Licensed Toys Market Trends 6.1 Licensed Toys Sales Dominated by Action Figures 6.2 Advent of Drones & Self-Driving Cars 6.3 Interactive Barbie Doll by Mattel 7. Global Licensed Merchandise Market-Focus on Licensed Toys: Growth Drivers & Challenges 7.1 Growth Drivers 7.1.1 High Demand in Emerging Markets 7.1.2 Rise in Spending on Toys by Kids 7.1.3 Release of Blockbusters 7.2 Challenges 7.2.1 Toy safety 7.2.2 Counterfeiting of toys 7.2.3 Unfavorable Structural Trends 8. Competitive Landscape 9. Company Profiles 9.1. Disney Consumer Products, Inc. 9.1.1 Business Description 9.1.2 Financial Overview 9.1.3. Business Strategies 9.2 Warner Brothers Consumer Products, Inc. 9.2.1 Business Description Financial Overview 9.2.3 Business Strategies 9.3 Viacom Inc. 9.3.1 Business Description 9.3.2 Financial Overview 9.3.3 Business Strategies List of Figures Figure 1: The Licensing Processes Diagrammatic Representation Figure 2: Global Retail Sales of Licensed Merchandise Market Size by Value, 2009-15E (US$ Billions) Figure 3: Global Retail Sales of Licensed Merchandise Market Size by Value Forecasted, 2016E-20E (US$ Billions) Figure 4: Global Retail Sales of Licensed Merchandise by Property Type (2014) Table 1: Average Royalty Rate and Range of Royalties, by Property Type (2013-14) Table 2: Average Royalty Rate and Range of Royalties, by Product Category (2013-14) Figure 5: Global Retail Sales of Licensed Merchandise by Region (2014) Figure 6: Global Retail Sales of Licensed Merchandise by Average Length of Licensing Agreement (2014) Figure 7: Global Licensed Toys Market Size by Value, 2013-15E (US$ Billions) Figure 8: Global Licensed Toys Market Size by Value Forecasted, 2016E-20E (US$ Billions) Figure 9: Global Licensed Toys Licensing Revenues by Licensor’s (2014) Table 2: Global Top Five Toy Licenses, LTM Ending April 2015 Figure 10: Global Licensed Toys Growth, LTM Ending April 2015 Figure 11: U.S./Canada Licensed Products Royalties and Retail Sales, 2011-14 (US$ Billions) Figure 12: U.S./Canada Licensed Products Retail Sales Forecasted, 2015E-20E (US$ Billions) Figure 13: The US Licensed Toys Market Size by Value, 2013-15E (US$ Billions) Figure 14: The US Licensed Toys Market Size by Value Forecasted, 2016E-20E (US$ Billions) Figure 15: U.S./Canada Retail Sales Market Share of Licensed Merchandise by Distribution Channel (2014) Figure 16: Asia Pacific Licensed Toys Market Size by Value, 2014-20E (US$ Billions) Figure 17: Asia Pacific Licensed Toys Market Share by Region (2014) Table 3: Sales of Action Figures in Major Western Markets (2014) Figure 18: Population by Country, 2015 (Population in millions) Figure 19: Population Times Average Monthly Disposable Salary (After-Tax), 2014 (US$ Billions) Figure 20: Average Amount Spent per Child on Toys by Country, 2013 (US$) Table 4: Global Top 10 Licensor’s by Licensing Revenues, 2014 (US$ Billions) Table 5: Entertainment/Character Properties with US$1B+ in Global Licensed Retail Sales, 2013 (US$ Billions) Table 6: Top 10 Film Franchises by Lifetime Merchandise Sales, through August 2014 (US$) Table 7: Competitive Overview of the Franchises (2014) Figure 21: Disney Consumer Products Revenue, FY2010-FY14 (US$ Billions) Figure 22: Warner Brothers Consumer Products, Inc. Revenue, FY2010-FY2014 (US$ Millions) Figure 23: Viacom Media Networks Revenue, FY2010-FY14 (US$ Billions)