PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Reimbursement and coverage: An overview PART 07: Market segmentation by product PART 08: Technology platforms for E. coli testing • Molecular diagnostics • Immunoassay • Other PART 09: Geographical segmentation • Global E. coli testing market by geography 2015-2020 • E. coli testing market in Americas • E. coli testing market in EMEA • E. coli testing market in APAC PART 10: Market drivers • Increasing incidences of diarrhea • Growing demand for accurate diagnostic technology • Increase in drug-resistant E. coli strains • Government initiatives to improve healthcare services PART 11: Impact of drivers PART 12: Market challenges • Limitations of PCR-based pathogen detection • Lack of skilled workforce • Stringent regulatory environment PART 13: Impact of drivers and challenges PART 14: Market trends • Increasing adoption of multiplex PCR technology • Use of isothermal nucleic acid amplification method • Increase in strategic alliance by vendors PART 15: Vendor landscape • Competitive scenario • Market share analysis 2014 • Alere • BD • bioMérieux • Meridian Bioscience • Other prominent vendors PART 16: Appendix • List of abbreviations PART 17: Explore Technavio   Lis of Exhibits Exhibit 01: Product offerings 7 Exhibit 02: Global E. coli testing market 2015-2020 ($ millions) Exhibit 03: Five forces analysis Exhibit 04: Reimbursement perspectives of healthcare entities Exhibit 05: Global E. coli testing market by product 2020 Exhibit 06: Global E. coli testing market by product 2015-2020 Exhibit 07: Global E. coli testing market by consumables 2015-2020 ($ millions) Exhibit 08: Global E. coli testing market by instruments 2015-2020 ($ millions) Exhibit 09: Global E. coli testing market by technology Exhibit 10: Global E. coli testing market by geography 2015 Exhibit 11: Global E. coli testing market by geography 2020 Exhibit 12: Global E. coli testing market by geography 2015-2020 Exhibit 13: E. coli testing market in Americas 2015-2020 ($ millions) Exhibit 14: E. coli testing market in EMEA 2015-2020 ($ millions) Exhibit 15: E. coli testing market in APAC 2015-2020 ($ millions) Exhibit 16: Impact of drivers Exhibit 17: Impact of drivers and challenges Exhibit 18: Alere: Key takeaways Exhibit 19: Alere: Business segmentation by revenue 2014 Exhibit 20: Alere: Business segmentation by revenue 2013 and 2014 ($ millions) Exhibit 21: Alere: Geographical segmentation by revenue 2014 Exhibit 22: Alere: Geographical segmentation by revenue 2013 and 2014 ($ millions) Exhibit 23: BD: Key takeaways Exhibit 24: bioMérieux: Key takeaways Exhibit 25: Meridian Bioscience: Key takeaways

Alere, Becton, Dickinson and Company (BD), bioMérieux, Meridian Bioscience, Accugen Laboratories, Bio-Rad Laboratories, Diasorin, EIKEN CHEMICAL, Enzo Life Sciences, InstantLabs, Luminex Corporation, Mobidiag, Nanosphere, Pro-Lab Diagnostics, QIAGEN, Romer Labs, Vivione Biosciences.