ACRONYMS 12 1 Report Prologue 13 2 Introduction 15 2.1 Definition 15 2.1.1 Mascara 15 2.1.2 Volumizing Mascaras 15 2.1.3 Lengthening Mascara 15 2.1.4 Curling Mascara 16 2.1.5 Non-clumping, Water Resistant Mascara 16 2.2 Scope of the Study 16 2.2.1 Research Methodology 16 2.3 Assumptions 16 2.4 Limitations 16 2.5 Market Structure 17 3 Research Methodology 18 3.1 Research Process 18 3.2 Primary Research 19 3.3 Secondary Research 21 3.4 Forecast Model 22 4 Premium Insights 23 4.1 History,Evolution & Innovation: Global Mascara Market 23 4.1.1 History & Evolution 23 4.1.1.1 The scandal 24 4.1.2 Innovation 24 4.2 Market Mapping & Research Methodology: Global Mascara Market 25 4.3 Market Segmentation: Global Mascara Market 26 4.4 Industry Trends and Market Environment: Global Mascara Market 27 5 Market Dynamics 29 5.1 Introduction 29 5.2 Drivers: 30 5.2.1 Increasing disposable income: 30 5.2.2 Improved technology leading to growing demand for luxury eye makeup products: 31 5.2.3 Growing Working Women Population: 31 5.2.4 Strong Performance Of Retail Sector: 31 5.3 Restraints: 32 5.3.1 Presence of harmful chemicals: 32 5.3.2 Lower shelf-life: 32 5.4 Opportunities: 33 5.4.1 Product Innovations: 33 5.4.2 Product Promotions: 33 5.4.3 R & D investments: 33 5.5 Challenges: 34 5.5.1 Certification: 34 5.5.1 Branding Issues: 34 6 Mega Trends 35 6.1 Trade (Import-export) Analysis 35 6.2 Innovation in product and process 36 6.3 Macroeconomic indicators analysis 37 7 Market Factor Analysis 41 7.1 Introduction 41 7.2 Value Chain Analysis 41 7.3 Supply Chain Analysis 43 7.4 Porter's Five Forces 44 7.4.1 Porter's 5 Forces Analysis: Mascara 44 7.4.2 Threat of New Entrants 45 7.4.3 Threat of Substitutes 45 7.4.4 Bargaining Power of Buyers 46 7.4.5 Bargaining Power of Suppliers 46 7.4.6 Intensity of Rivalry 47 8 Market Analysis, By Region 48 8.1 North America 50 8.1.1 U.S. 51 8.1.2 Canada 53 8.1.3 Mexico 55 8.2 Europe 58 8.2.1 Germany 59 8.2.2 France 62 8.2.3 Italy 64 8.2.4 U.K. 67 8.2.5 Rest of Europe 69 8.3 Asia Pacific 72 8.3.1 China 74 8.3.2 Japan 76 8.3.3 Singapore 78 8.3.4 Korea 80 8.3.5 India 83 8.3.6 Rest of APAC 85 8.4 Rest Of World 88 8.4.1 Latin America 89 8.4.2 Middle East 91 8.4.3 Other 94 9 Market Analysis, By Product Type 97 10 Market Analysis, By Category 103 11 Market Analysis, By Distribution Channel 107 12 Competitive Landscape 111 13 Major Manufacturers Analysis of Mascara 114 13.1 LOréal SA 114 13.1.1 Company Profile 114 13.1.2 Company Snapshot 114 13.1.3 Product and Specifications 115 13.1.4 Key development 116 13.1.5 Business strategy 116 13.1.6 SWOT Analysis 117 13.2 The Estée Lauder Companies Inc. 118 13.2.1 Company Profile 118 13.2.2 Company Snapshot 118 13.2.3 Product and Specifications 119 13.2.4 Key Developments 119 13.2.5 Business strategy 120 13.2.6 SWOT Analysis 120 13.3 LVMH Moët Hennessy Louis Vuitton SE 121 13.3.1 Company Profile 121 13.3.2 Company Snapshot 121 13.3.3 Product and Specifications 122 13.3.4 Key Developments 123 13.3.5 Business strategy 123 13.3.6 SWOT Analysis 124 13.4 Coty, Inc. 125 13.4.1 Company Profile 125 13.4.2 Company Snapshot 125 13.4.3 Product and Specifications 126 13.4.4 Key Developments 127 13.4.5 Business strategy 127 13.4.6 SWOT Analysis 128 13.5 Avon Products, Inc. 129 13.5.1 Company Profile 129 13.5.2 Company Snapshot 129 13.5.3 Product and Specifications 130 13.5.4 Key Developments 130 13.5.5 Business Strategy 131 13.6 Shiseido Co., Ltd. 132 13.6.1 Company Profile 132 13.6.2 Company Snapshot 132 13.6.3 Product & Specification 133 13.6.4 Key Developments 133 13.6.5 Business strategy 133 13.7 Revlon, Inc. 134 13.7.1 Company Profile 134 13.7.2 Company Snapshot 134 13.7.3 Product and Specifications 135 13.7.4 Key Developments 135 13.7.5 Business Strategy 136