DISHWASHING IN DENMARK Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Sustainability Drives Innovation and Value Differentiation Through Packaging Private Label Uses Social Media To Build Loyalty Competitive Landscape Private Label Holds A Strong Value Share Reckitt Benckiser Maintains Its Leadership Category Indicators Table 1 Household Possession of Dishwashers 2012-2017 Category Data Table 2 Sales of Dishwashing by Category: Value 2012-2017 Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Executive Summary Value Growth in A Price-competitive Landscape Drive for Compaction Parallel Imports Retailer Concentration Supportive for Development and Expansion of Private Label Promotion-driven Competitive Landscape Market Indicators Table 8 Households 2012-2017 Market Data Table 9 Sales of Home Care by Category: Value 2012-2017 Table 10 Sales of Home Care by Category: % Value Growth 2012-2017 Table 11 NBO Company Shares of Home Care: % Value 2013-2017 Table 12 LBN Brand Shares of Home Care: % Value 2014-2017 Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 14 Distribution of Home Care by Format: % Value 2012-2017 Table 15 Distribution of Home Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Home Care by Category: Value 2017-2022 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources