DISHWASHING IN GUATEMALA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Paste Hand-dishwashing Products Are the Most Prevalent Category Still Has Room To Expand Automatic Dishwashing Products Competitive Landscape Colgate-Palmolive Leads the Category Formula Improvement Drives Sales in the Category International and Domestic Brands Are Present in Guatemala Category Indicators Table 1 Household Possession of Dishwashers 2012-2017 Category Data Table 2 Sales of Dishwashing by Category: Value 2012-2017 Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Executive Summary Positive Performance Seen in 2017 Brands Are Expanding Product Portfolios Home Care Led by Few Companies Traditional Channel Continues To Be Very Strong in Guatemala Strong Performance Expected Over the Forecast Period Market Indicators Table 8 Households 2012-2017 Market Data Table 9 Sales of Home Care by Category: Value 2012-2017 Table 10 Sales of Home Care by Category: % Value Growth 2012-2017 Table 11 NBO Company Shares of Home Care: % Value 2013-2017 Table 12 LBN Brand Shares of Home Care: % Value 2014-2017 Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 14 Distribution of Home Care by Format: % Value 2012-2017 Table 15 Distribution of Home Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Home Care by Category: Value 2017-2022 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources