DISHWASHING IN MOROCCO Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Strong Performance Expected Over the Forecast Period Consumers Switching From Powder Detergents To Tablets and Liquid Products Green and Private Label Products Will Grow in This Category in Morocco Competitive Landscape Hygiene Orient SA Leads Dishwashing in Morocco Domestic Players Outperform International Companies New Entrants Gaining Share in Dishwashing in Morocco Category Indicators Table 1 Household Possession of Dishwashers 2012-2017 Category Data Table 2 Sales of Dishwashing by Category: Value 2012-2017 Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Executive Summary Home Care Continues To See Positive Growth in Morocco Specialised Products Continued To Be Very Popular in Morocco Supermarkets and Hypermarkets Are Still the Leading Distribution Channel in Home Care in Morocco International Companies Are Still Outperforming Local Players in 2017 Home Care Is Expected To See Growth Over the Forecast Period Market Indicators Table 8 Households 2012-2017 Market Data Table 9 Sales of Home Care by Category: Value 2012-2017 Table 10 Sales of Home Care by Category: % Value Growth 2012-2017 Table 11 NBO Company Shares of Home Care: % Value 2013-2017 Table 12 LBN Brand Shares of Home Care: % Value 2014-2017 Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 14 Distribution of Home Care by Format: % Value 2012-2017 Table 15 Distribution of Home Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Home Care by Category: Value 2017-2022 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources