DISHWASHING IN NIGERIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Hand Dishwashing Dominates Dishwashing in Nigeria Nigerians Drop Laundry Detergents and Hand Wash for Dishwashing Liquids Unbranded Home-made Dishwashing Liquids Flood the Market Competitive Landscape Pz Cussons Nigeria Remains Dominant With Morning Fresh Strong Initiatives To Try and Boost Shares Local Manufacturers Enter the Market Category Indicators Table 1 Household Possession of Dishwashers 2012-2017 Category Data Table 2 Sales of Dishwashing by Category: Value 2012-2017 Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Executive Summary Lower-priced Home Care Products See Growth International Brands Remain Dominant in the Market in 2017 the Growing Population, Culture and Advertising Drive Value Sales New Products With Multiple Uses Gain Traction in 2017 Home Care Is Projected To Sustain Growth Over the Forecast Period Market Indicators Table 8 Households 2012-2017 Market Data Table 9 Sales of Home Care by Category: Value 2012-2017 Table 10 Sales of Home Care by Category: % Value Growth 2012-2017 Table 11 NBO Company Shares of Home Care: % Value 2013-2017 Table 12 LBN Brand Shares of Home Care: % Value 2014-2017 Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 14 Distribution of Home Care by Format: % Value 2012-2017 Table 15 Distribution of Home Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Home Care by Category: Value 2017-2022 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources