DISHWASHING IN PAKISTAN Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Hand Dishwashing Will Benefit As More Consumers Switch To Branded Products Automatic Dishwashing Likely To Remain A Negligible Category Bars Set To Remain the Dominant Format in Hand Dishwashing Competitive Landscape Colgate-Palmolive Continues To Lead Dishwashing With Flagship Brand Lemon Max Unilever's Vim Experiences Value Share Declines Throughout the Review Period International Manufacturers Remain Dominant in Dishwashing Category Indicators Table 1 Household Possession of Dishwashers 2012-2017 Category Data Table 2 Sales of Dishwashing by Category: Value 2012-2017 Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 4 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 5 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Executive Summary Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base Home Care Manufacturers Employ Strategies To Generate Trial Purchases Multinationals Remain on Top in A Concentrated Competitive Environment Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands Independent Small Grocers Will Remain the Leading Distribution Channel Market Indicators Table 6 Households 2012-2017 Market Data Table 7 Sales of Home Care by Category: Value 2012-2017 Table 8 Sales of Home Care by Category: % Value Growth 2012-2017 Table 9 Distribution of Home Care by Format: % Value 2012-2017 Table 10 Distribution of Home Care by Format and Category: % Value 2017 Table 11 Forecast Sales of Home Care by Category: Value 2017-2022 Table 12 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources