DISHWASHING IN SINGAPORE Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Premiumisation Apparent in Hand Dishwashing Sluggish Demand for Dishwashers Hinders Growth of Automatic Dishwashing Consumers Pay More for Convenience and Efficiency Competitive Landscape Lion Corp (s) Pte Ltd Leads With Its Strength in Hand Dishwashing International Brands Dominate With Premiumisation Trend Organic Brands Gain Traction From Growing Internet Retailing Category Indicators Table 1 Household Possession of Dishwashers 2012-2017 Category Data Table 2 Sales of Dishwashing by Category: Value 2012-2017 Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Executive Summary Opportunities Within Highly Mature Singapore Market Consumers Continue To Seek Greater Convenience and Specific Features Organic Brands Are Moving Beyond Being Niche Products Increased Concentration Levels and Specific Features in New Products Expected Value Growth Driven by Premiumisation and Growth of Organic Brands Market Indicators Table 8 Households 2012-2017 Market Data Table 9 Sales of Home Care by Category: Value 2012-2017 Table 10 Sales of Home Care by Category: % Value Growth 2012-2017 Table 11 NBO Company Shares of Home Care: % Value 2013-2017 Table 12 LBN Brand Shares of Home Care: % Value 2014-2017 Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 14 Distribution of Home Care by Format: % Value 2012-2017 Table 15 Distribution of Home Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Home Care by Category: Value 2017-2022 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources