HOME CARE IN ALGERIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Favourable Trends Continue Driving Home Care Sales Growth Growing Demand for Economy Brands Is Driven by Severe Price Increases Multinationals Still Dominate, Although Domestic Brands Are Gaining Ground Independent Small Grocers Continues To Dominate But Modern Retailing Is Growing Faster Although Slowing Down, Further Growth Is Expected Over the Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Distribution of Home Care by Format: % Value 2012-2017 Table 7 Distribution of Home Care by Format and Category: % Value 2017 Table 8 Forecast Sales of Home Care by Category: Value 2017-2022 Table 9 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Air Care To Continue Growing But Remain Small Growth To Slow Down New Product Developments Will Sustain Growth Competitive Landscape SC Johnson & Son Ltd Leads Multinationals Dominate Domestic Cophyd Records the Fastest Growth Category Data Table 10 Sales of Air Care by Category: Value 2012-2017 Table 11 Sales of Air Care by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Air Care: % Value 2013-2017 Table 13 LBN Brand Shares of Air Care: % Value 2014-2017 Table 14 Forecast Sales of Air Care by Category: Value 2017-2022 Table 15 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Bleach To Continue Seeing Healthy Growth Economic Crisis Predicted To Slow Down Bleach's Growth Bleach Expected To Witness Further Innovation and Diversification Competitive Landscape Bleach Is Very Fragmented in Algeria Bref Remains the Leading Brand Domestic Brands Are Gaining Share Category Data Table 16 Sales of Bleach: Value 2012-2017 Table 17 Sales of Bleach: % Value Growth 2012-2017 Table 18 NBO Company Shares of Bleach: % Value 2013-2017 Table 19 LBN Brand Shares of Bleach: % Value 2014-2017 Table 20 Forecast Sales of Bleach: Value 2017-2022 Table 21 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Dishwashing Expected To See Strong Growth Automatic Dishwashing Grows Fastest Dishwashing Growth To Slow Down Competitive Landscape Hand Dishwashing in Algeria Is Fragmented Henkel Continues To Lead Dishwashing in Algeria Automatic Dishwashing in Algeria Is Concentrated Category Indicators Table 22 Household Possession of Dishwashers 2012-2017 Category Data Table 23 Sales of Dishwashing by Category: Value 2012-2017 Table 24 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 25 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 26 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 27 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Several Trends To Contribute To Home Insecticides' Growth A Slowdown in Growth Rates Predicted Spray/aerosol Insecticides Dominate Competitive Landscape Aldar Maintains Its Leading Position in Home Insecticides Second-placed Groupe Spi-sophia Leads Electric Insecticides Homes Insecticides Dominated by Domestic Production in Algeria Category Data Table 29 Sales of Home Insecticides by Category: Value 2012-2017 Table 30 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 31 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 32 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 33 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Laundry Care Dominates Home Care in Algeria Standard Powder Detergents Remains Dominant Despite Fast Growth, Liquid Detergents Remains in A Niche Competitive Landscape Henkel Algérie SpA Leads Laundry Care Due To Strong Brand Recognition Procter & Gamble Loses Ground Due To Restrictions on Imports International Brands Dominate, But Challengers Are Strengthening Category Indicators Table 35 Household Possession of Washing Machines 2012-2017 Category Data Table 36 Sales of Laundry Care by Category: Value 2012-2017 Table 37 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 38 Sales of Laundry Detergents by Category: Value 2012-2017 Table 39 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 40 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 41 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 42 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 43 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 44 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 45 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Several Positive Trends Will Sustain Polishes' Growth Furniture Polish To Remain Dominant Growth of Polishes To Slow Down Competitive Landscape Spring Sarl Continues To Lead Polishes in Algeria Palc Consolidates Its Second Place Smaller Players Enter Polishes in Algeria Category Data Table 46 Sales of Polishes by Category: Value 2012-2017 Table 47 Sales of Polishes by Category: % Value Growth 2012-2017 Table 48 NBO Company Shares of Polishes: % Value 2013-2017 Table 49 LBN Brand Shares of Polishes: % Value 2014-2017 Table 50 Forecast Sales of Polishes by Category: Value 2017-2022 Table 51 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Surface Care To Witness A Positive Performance Over the Forecast Period Standard and Economy Brands Likely To Gain Ground Multi-purpose Cleaners To See the Biggest Increase in Actual Value Sales Competitive Landscape Henkel Is the Clear Leading Player in Surface Care in Algeria Competitive Landscape Remains Unchanged Multinationals Dominate But Domestic Brands' Share Is Growing Category Data Table 52 Sales of Surface Care by Category: Value 2012-2017 Table 53 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 54 NBO Company Shares of Surface Care: % Value 2013-2017 Table 55 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 56 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 57 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Toilet Care Expected To Record Healthy Growth Toilet Liquids Dominates, But Other Categories Are Set To Grow Growth Constraints Will Moderate Forecast Period Growth Competitive Landscape Colgate-Palmolive Continues As Clear Leading Player Imported Brands Continue Losing Ground International Brands Lead But Domestic Products Are Gaining Shares Category Data Table 58 Sales of Toilet Care by Category: Value 2012-2017 Table 59 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 60 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 61 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 62 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 63 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022