HOME CARE IN AZERBAIJAN Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Home Care Value Growth Reflects Unstable Monetary System More Expensive Imports Push Consumers To Seek Economy Products, Bargains and Promotions International Brands Benefit From Consumers' High Brand Recognition Modern Grocery Channels Grow Extensively, Introducing New Purchasing Habits To Local Consumers Home Care To Head Towards Saturation in Azerbaijan Over the Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 Distribution of Home Care by Format: % Value 2012-2017 Table 6 Distribution of Home Care by Format and Category: % Value 2017 Table 7 Forecast Sales of Home Care by Category: Value 2017-2022 Table 8 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Currency Fluctuations Support Current Value Growth of Air Care Modern Retailers Gain Ground With Acquisitions of Traditional Groceries Air Care Expected To Grow With the Development of Emerging Products Competitive Landscape Mazarina Mmc Leads Air Care in 2017 Mazarina Mmc Performs Best in 2017 Internationals Lead Air Care With Wide Product Variety and Constant New Product Launches Category Data Table 9 Sales of Air Care by Category: Value 2012-2017 Table 10 Sales of Air Care by Category: % Value Growth 2012-2017 Table 11 Forecast Sales of Air Care by Category: Value 2017-2022 Table 12 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Traditional Hand Bleaching Gives Way To Liquid Products Import-dependent Bleach Value Sales Rise Bleach Anticipated To Grow Steadily Competitive Landscape Traditional Bleaching Preferences Keep Al-afrah Detergents East Syria in the Leading Position Procter & Gamble Azerbaijan Performs Best in 2017 International Players Launch Economy Or Multipurpose Products Category Data Table 13 Sales of Bleach: Value 2012-2017 Table 14 Sales of Bleach: % Value Growth 2012-2017 Table 15 Forecast Sales of Bleach: Value 2017-2022 Table 16 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Local Products Allow Consumers With Reduced Disposable Incomes To Trade Down To More Economic Purchases Rising Dishwasher Possession and Female Employment Support Automatic Dishwashing, But Hand Dishwashing Prevails Dishwashing Is Expected To Grow and Head Towards Saturation Competitive Landscape Atropatena Ltd Remains the Leading Player Best Performances by Atropatena Ltd and Zaman Ltd Mmc Modern Grocery Retailers Prevent Significant Rises in Unit Prices Category Indicators Table 17 Household Possession of Dishwashers 2012-2017 Category Data Table 18 Sales of Dishwashing by Category: Value 2012-2017 Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 20 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 21 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Value Sales Growth Supported by Rising Unit Price Seasonality Characterises Home Insecticides in Azerbaijan Home Insecticides Expected To Grow Competitive Landscape Arnest Oao Leads Home Insecticides Internationals Lead Home Insecticides Due To A Lack of Local Manufacture Modern Grocery Channels Support Packaged Home Insecticides Category Data Table 22 Sales of Home Insecticides by Category: Value 2012-2017 Table 23 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 24 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 25 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects High Inflation Sees Laundry Care Grow Modern Grocery Retailers Gains Ground on Traditional Outlets Larger Consumer Base Anticipated Competitive Landscape Procter & Gamble Azerbaijan Remains the Leading Player Atropatena Ltd Achieves Fastest Value Sales Growth New Product Launches in Emerging Categories Such As Laundry Aids Category Indicators Table 26 Household Possession of Washing Machines 2012-2017 Category Data Table 27 Sales of Laundry Care by Category: Value 2012-2017 Table 28 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 29 Sales of Laundry Aids by Category: Value 2012-2017 Table 30 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 31 Sales of Laundry Detergents by Category: Value 2012-2017 Table 32 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 33 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 34 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 35 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 36 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Value Sales Grow Faster Than Volume Sales Development of Modern Retailing Supports Polishes Room for Growth Competitive Landscape Cigir Kimya As Leads Polishes Mazarina Mmc Sees the Biggest Increase in 2017 Consumers Choose Economy Products Category Data Table 37 Sales of Polishes by Category: Value 2012-2017 Table 38 Sales of Polishes by Category: % Value Growth 2012-2017 Table 39 Forecast Sales of Polishes by Category: Value 2017-2022 Table 40 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Volume Sales Perform Steadily While Current Value Sales Grow Fast-developing Modern Grocery Retailers Significantly Change Local Consumers' Purchasing Habits New Product Launches and A Sharp Increase in Niche Categories Expected Competitive Landscape Atropatena Ltd Continues To Lead New Product Launches With Economy Claims Become More Successful Among Local Consumers Surface Care Remains Import-dependent in Azerbaijan Category Data Table 41 Sales of Surface Care by Category: Value 2012-2017 Table 42 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 43 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 44 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 45 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 46 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Value Sales Rise While Volume Sales Fall Supermarket Sales Grow Strongly Taking Ground From Traditional Grocery Retailers Toilet Care Expected To Grow Competitive Landscape Mazarina Mmc Dominates Toilet Care Multinationals Lead Toilet Care Economy Product Launches Are More Successful Than Premium Category Data Table 47 Sales of Toilet Care by Category: Value 2012-2017 Table 48 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 49 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022