HOME CARE IN BELARUS Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Home Care Records Slight Growth After Several Years of Decline Growing Number of Home Care Products Are Purchased at A Discount Despite Interest in Inexpensive Products, Multinational Brands Dominate Sales Drugstores and Supermarkets Become Major Home Care Retailers Home Care To See Low Growth Over the Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Air Care Continues To Decline in Volume Terms in 2017, But at A Lower Rate Than in Previous Years Aerosols Remain the Most Popular Types of Air Care Economic Downturn Leads To Premiumisation of Some Air Care Products Competitive Landscape Multinational Companies Continue To Account for the Major Share, While Inexpensive Russian Brands Strengthen Their Positions Majority of Players Offer Aerosol Air Care Most Competition Is Based on Price and Fragrance Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 NBO Company Shares of Air Care: % Value 2013-2017 Table 14 LBN Brand Shares of Air Care: % Value 2014-2017 Table 15 Forecast Sales of Air Care by Category: Value 2017-2022 Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Prospects Headlines Prospects Hand Dishwashing Records Low Volume Growth, Thus Boosting the Overall Category Automatic Dishwashing Faces Growing Interest, But With Low Attention To Liquid Formats Advertising and Price Reductions Play Important Roles Within Dishwashing Competitive Landscape Growing Number of Inexpensive Local Products Become Available As A Result of the Economic Downturn Automatic Dishwashing Is Dominated by Multinational Brands Share of Private Label Set To Increase Due To Low Prices Category Indicators Table 17 Household Possession of Dishwashers 2012-2017 Category Data Table 18 Sales of Dishwashing by Category: Value 2012-2017 Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 20 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 21 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 22 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 23 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Growing Number of Mosquitos and Cheaper Products Positively Affect Home Insecticides in Belarus Insecticides Against Flying Insects Are Increasingly Popular Electric Insecticides Posts the Fastest Growth Competitive Landscape Fragmentation Declines Within Home Insecticides Home Insecticides Remains the Category With the Largest Share of Local Manufacturers Major Competition Continues To Be on Price Category Data Table 24 Sales of Home Insecticides by Category: Value 2012-2017 Table 25 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 26 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 27 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 28 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 29 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Automatic Detergents Drives Growth Increasing Interest in Liquid Laundry Detergents Eco-friendly Laundry Care Products Widely Available, Yet Not Popular Competitive Landscape Major Competition Between Local and Multinational Products Competition Is Based on Price Belarusian Companies Increase Their Product Base and Presence Locally Category Indicators Table 30 Household Possession of Washing Machines 2012-2017 Category Data Table 31 Sales of Laundry Care by Category: Value 2012-2017 Table 32 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 33 Sales of Laundry Aids by Category: Value 2012-2017 Table 34 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 35 Sales of Laundry Detergents by Category: Value 2012-2017 Table 36 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 37 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 38 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 39 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 40 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 41 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 42 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 43 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 44 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Polishes Records Low Volume Growth in Response To the Diminishing Effects of the Economic Downturn Shoe Polish Remains the Most Popular Product Among Polishes Floor and Furniture Polish Outperform Metal Polish Due To Greater Popularity Competitive Landscape Different Kinds of Competition Present in Polishes Local and Russian Brands Slowly Take Share From Multinational Companies Shoe Polish in Belarus Greatly Benefits From Wide Availability Category Data Table 45 Sales of Polishes by Category: Value 2012-2017 Table 46 Sales of Polishes by Category: % Value Growth 2012-2017 Table 47 NBO Company Shares of Polishes: % Value 2013-2017 Table 48 LBN Brand Shares of Polishes: % Value 2014-2017 Table 49 Forecast Sales of Polishes by Category: Value 2017-2022 Table 50 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Surface Care Posts Low Volume Growth in 2017, An Improvement on the Decline in 2016 Belarusians Choose Multi-purpose Surface Care Products During the Economic Downturn Low Volume Growth of Impregnated Wet Wipes Due To An Increased Presence of Inexpensive Local Brands Competitive Landscape Greater Share for Multinational Companies Growing Interest in and Availability of Local and Russian Products Specific-purpose Surface Care Is Expected To Compete Strongly With Multi-purpose Cleaners Category Data Table 51 Sales of Surface Care by Category: Value 2012-2017 Table 52 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 53 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 54 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 55 NBO Company Shares of Surface Care: % Value 2013-2017 Table 56 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 57 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 58 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects All Categories Within Toilet Care Continue To Decline in Volume Terms in 2017 Toilet Care Is Perceived As A Disinfectant and Odour-removal Solution Toilet Liquids Remain the Most Popular Format Within Toilet Care Competitive Landscape Multinational, Advertised Brands Continue Dominating Despite the Economic Downturn, There Is No Major Shift Towards Inexpensive Products Major Competition Continues on Price Category Data Table 59 Sales of Toilet Care by Category: Value 2012-2017 Table 60 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 61 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 62 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 63 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 64 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022