HOME CARE IN BOSNIA-HERZEGOVINA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Home Care Influenced by A Variety of Different Trends and Factors Poor Performance From Laundry Care International Manufacturers Dominate Home Care Home Care Sales Continue To Shift Towards Modern Grocery Formats Growing Disposable Incomes To Support the Recovery of Home Care Over the Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Advertising and Product Innovation Key To Sustained Growth in Air Care the Forces Behind the Fastest Growing Air Care Formats Alleviating Affordability Concerns Competitive Landscape International Companies Dominate Air Care Saponia Expands Into Air Care Private Label Remains Weak Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 NBO Company Shares of Air Care: % Value 2013-2017 Table 14 LBN Brand Shares of Air Care: % Value 2014-2017 Table 15 Forecast Sales of Air Care by Category: Value 2017-2022 Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Bleach An Increasingly Shrinking Category Blurred Lines Between Bleach and Other Home Care Solutions Bleach Manufacturers Could Target New Niches Competitive Landscape No Large Players in Bleach Bleach Faces Competition From Strong Brands in Other Home Care Categories Declining Manufacturer Interest in Bleach Category Data Table 17 Sales of Bleach: Value 2012-2017 Table 18 Sales of Bleach: % Value Growth 2012-2017 Table 19 NBO Company Shares of Bleach: % Value 2013-2017 Table 20 LBN Brand Shares of Bleach: % Value 2014-2017 Table 21 Forecast Sales of Bleach: Value 2017-2022 Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Trends in Automatic Dishwashing and Hand Dishwashing Remain Disconnected Automatic Dishwashing Set for Continued Growth Dishwashing Additives Offers the Strongest Growth Potential Competitive Landscape International Manufacturers Lead Both Hand and Automatic Dishwashing Largest Domestic Retailer Invests in Dishwashing Private Label Players Continue To Gain Ground in Dishwashing Category Indicators Table 23 Household Possession of Dishwashers 2012-2017 Category Data Table 24 Sales of Dishwashing by Category: Value 2012-2017 Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Category Benefits From the Spring and Summer Weather Home Insecticide Players Look To Maximise Profits Electric Insecticides Offer Greater Convenience Competitive Landscape SC Johnson Wax Continues To Dominate Home Insecticides Regional Players Focus on Traditional Formats Market Conditions Discourage the Entry of Private Label and Other New Players Category Data Table 30 Sales of Home Insecticides by Category: Value 2012-2017 Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Water Shortages Hamper the Performance of Laundry Care Consumers View Liquids As Offering Better Quality Results Than Powder Detergents Most Key Players Have Already Made the Switch To Concentrated Formats Competitive Landscape Large International and Regional Brands Dominate Laundry Care Unilever Gains Ground by Offering Lower Prices Than Other Multinationals Largest Domestic Retailer Invests in Laundry Care Category Indicators Table 36 Household Possession of Washing Machines 2012-2017 Category Data Table 37 Sales of Laundry Care by Category: Value 2012-2017 Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 39 Sales of Laundry Aids by Category: Value 2012-2017 Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 41 Sales of Laundry Detergents by Category: Value 2012-2017 Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Changes in Distribution Contribute To Decline Fashion Trends Affect the Performance of Polishes Convenience the Focus of Innovation Competitive Landscape Advertising Activity Subsides in Polishes Wider Product Availability Benefits Ilirija Negligible Share of Private Label Category Data Table 51 Sales of Polishes by Category: Value 2012-2017 Table 52 Sales of Polishes by Category: % Value Growth 2012-2017 Table 53 NBO Company Shares of Polishes: % Value 2013-2017 Table 54 LBN Brand Shares of Polishes: % Value 2014-2017 Table 55 Forecast Sales of Polishes by Category: Value 2017-2022 Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Consumers Increasingly Attracted To Task-specific Products Consumers Show An Interest in Formats Which Offer Surface Protection Cheaper Pack Sizes Appreciated by Consumers Competitive Landscape Quality Beats Price in Surface Care Violeta Leverages Its Strong Brand Name To Expand Into Surface Care Retailers Seek To Avoid Conflict With Surface Care Manufacturers Category Data Table 57 Sales of Surface Care by Category: Value 2012-2017 Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 61 NBO Company Shares of Surface Care: % Value 2013-2017 Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Rising Disposable Incomes Help Drive Toilet Care Sales Return of Traditional Formats Toilet Care A Price-sensitive Category Competitive Landscape International Manufacturers Dominate Toilet Care Simplicity in Strong Demand Retailers Show Little Interest in Private Label Category Data Table 65 Sales of Toilet Care by Category: Value 2012-2017 Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022