HOME CARE IN CHILE Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Urbanisation Continues To Shape Home Care in Chile Continuous Improvement, Innovation Are the Growth Trends in Home Care Demanding Consumers Favour Multinational Companies Manufacturers Continue To Shape Demand in Laundry Care Private Label Growing and Other Strategies Keeps Modern Retail As the Main Distribution Channel Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources Headlines Prospects Growing Category Driven by Spray/aerosols and Strong Potential in Electric Air Fresheners Essences and Bottle Formats Drive Diversification in Spray/aerosol Air Fresheners Lavender Still the Leading Fragrance Competitive Landscape SC Johnson Dominates Through Affordable Prices, Relocated Production and Strong Advertising Campaigns No Private Label Products in Air Care Environmental Concerns Remain Low in Air Care Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017 Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017 Table 15 NBO Company Shares of Air Care: % Value 2013-2017 Table 16 LBN Brand Shares of Air Care: % Value 2014-2017 Table 17 Forecast Sales of Air Care by Category: Value 2017-2022 Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Bleach Remains Popular for Its Cleaning Properties Diversification Key To Maintaining Retail Value Shares and Volume Sales Competitive Landscape Category Remains Consolidated Bleach Prices To Remain Low While New Products Support Growth and the Private Label Offer Expands Category Data Table 19 Sales of Bleach: Value 2012-2017 Table 20 Sales of Bleach: % Value Growth 2012-2017 Table 21 NBO Company Shares of Bleach: % Value 2013-2017 Table 22 LBN Brand Shares of Bleach: % Value 2014-2017 Table 23 Forecast Sales of Bleach: Value 2017-2022 Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Differentiation Becomes the Rule in Hand Dishwashing Competitive Landscape Brand Recognition Allows Unilever To Keep Leadership in Dishwashing Private Label Loses Retail Value Share and Competes With Domestic Brands in Lower Price Segments Greener Products Represent An Opportunity Category Indicators Table 25 Household Possession of Dishwashers 2012-2017 Category Data Table 26 Sales of Dishwashing by Category: Value 2012-2017 Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Longer Seasonal Peaks Shape Demand Global Warming Will Shape the Insecticides of the Future All-in-one Products To Remain the Most Popular Competitive Landscape Multinationals Lead the Category Green Initiatives Help With Eco-friendly Company Positioning Price War Helps SC Johnson Maintain Its Share Category Data Table 32 Sales of Home Insecticides by Category: Value 2012-2017 Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Manufacturers Continue To Promote Liquid Detergents Environmental Concerns Influence New Launches and Large Players' Manufacturing Processes Competitive Landscape Two Big Players Lead Laundry Care Production Mainly Abroad, Although Unilever and Demaria Have Local Factories for Laundry Care Category Indicators Table 39 Household Possession of Washing Machines 2012-2017 Category Data Table 40 Sales of Laundry Care by Category: Value 2012-2017 Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 42 Sales of Laundry Aids by Category: Value 2012-2017 Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 44 Sales of Laundry Detergents by Category: Value 2012-2017 Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Floor Polishing Becomes Less Common Slowdown in Shoe Polish Continues Due To Casualisation of Dress Codes Polishes Becoming A Niche, But Furniture and Metal Polish Still Important Competitive Landscape Multinationals Shape Demand in A Mature Category Limited Private Label Presence in A Highly Concentrated Category Category Data Table 54 Sales of Polishes by Category: Value 2012-2017 Table 55 Sales of Polishes by Category: % Value Growth 2012-2017 Table 56 NBO Company Shares of Polishes: % Value 2013-2017 Table 57 LBN Brand Shares of Polishes: % Value 2014-2017 Table 58 Forecast Sales of Polishes by Category: Value 2017-2022 Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Busy Lifestyles Benefit Multifunctional Products Disposability Drives Retail Value Growth in Wipes Building Trends Influence Standard Floor Cleaners Demand, But Drain Openers Struggle Competitive Landscape International Players, No Local Production Private Label Gains Share Over the Review Period Strong Competition in the Mid-priced Segment Category Data Table 60 Sales of Surface Care by Category: Value 2012-2017 Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 64 NBO Company Shares of Surface Care: % Value 2013-2017 Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Usability and Comfort Trends Shape Demand Competitive Prices Drive Growth Competitive Landscape SC Johnson Leads and Sets the Rules of Strategic Competition Toilet Care Still Highly Concentrated Category Data Table 70 Sales of Toilet Care by Category: Value 2012-2017 Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022