HOME CARE IN CHINA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Sustained Growth in Home Care in China Manufacturers and Consumers Show Rising Interest in Child-specific Products Domestic Manufacturers Outperform International Ones Manufacturers Introduce Laundry Care Products in Sheet Format Product Maturity, Lack of Time Set To Depress Growth in Home Care Over the Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Distribution of Home Care by Format: % Value 2012-2017 Table 7 Distribution of Home Care by Format and Category: % Value 2017 Table 8 Forecast Sales of Home Care by Category: Value 2017-2022 Table 9 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Air Care Witnesses Slower Current Value Growth in 2017 Rapid Growth of Private Cars in China Boosts Growth of Car Air Fresheners Competitive Landscape Shanghai Johnson Retains Its Lead in Air Care in 2017 International Manufacturers Surpass Domestic Companies To Take Most of the Value Share Category Data Table 10 Sales of Air Care by Category: Value 2012-2017 Table 11 Sales of Air Care by Category: % Value Growth 2012-2017 Table 12 Sales of Air Care by Fragrance: Value Ranking 2012-2017 Table 13 NBO Company Shares of Air Care: % Value 2013-2017 Table 14 LBN Brand Shares of Air Care: % Value 2014-2017 Table 15 Forecast Sales of Air Care by Category: Value 2017-2022 Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Availability of Surface-specific Cleaners and Home Care Disinfectants Dampens Demand for Bleach Laundry Care Products Offering A Similar Function Lead To Slowdown in Bleach Sales Consumers Tend To Abandon Bleach Due To Its Strong Smell Competitive Landscape Shanghai Hutchison Whitecat Maintains Its Lead in Bleach Local Companies Dominate Bleach Category Data Table 17 Sales of Bleach: Value 2012-2017 Table 18 Sales of Bleach: % Value Growth 2012-2017 Table 19 NBO Company Shares of Bleach: % Value 2013-2017 Table 20 LBN Brand Shares of Bleach: % Value 2014-2017 Table 21 Forecast Sales of Bleach: Value 2017-2022 Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Hand Dishwashing Records Healthy Value Growth Due To Rise in Unit Price Robust Volume Growth of Dishwashers Boosts Sales of Automatic Dishwashing Powder Education To Attract Health-conscious Consumers To Dishwashers, Causing Possession Rate To Soar Competitive Landscape Guangzhou Liby Enterprise Group Maintains Leadership in Hand Dishwashing Reckitt Benckiser China Is the Clear Leader in Automatic Dishwashing Category Indicators Table 23 Household Possession of Dishwashers 2012-2017 Category Data Table 24 Sales of Dishwashing by Category: Value 2012-2017 Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Home Insecticides Begins To Show A Downward Trend in 2017 Electric Insecticides Records the Strongest Value Growth in 2017 Competitive Landscape Zhongshan Lanju Daily Use Products Maintains Its Lead in Home Insecticides Guangzhou Liby Enterprise Group Records Strong Performance in Home Insecticides Category Data Table 30 Sales of Home Insecticides by Category: Value 2012-2017 Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 33 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 34 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 35 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Healthy Growth in Laundry Care Is Supported by Migration From Powder Detergents To Liquid Detergents Detergents in New Formats Still in Initial Stage of Development Manufacturers Launch Products Targeting Specific Groups Competitive Landscape Guangzhou Liby Enterprise Group Continues To Lead Laundry Care Guangzhou Blue Moon Suffers Decline in Laundry Care Category Indicators Table 37 Household Possession of Washing Machines 2012-2017 Category Data Table 38 Sales of Laundry Care by Category: Value 2012-2017 Table 39 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 40 Sales of Laundry Aids by Category: Value 2012-2017 Table 41 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 42 Sales of Laundry Detergents by Category: Value 2012-2017 Table 43 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 44 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 45 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 46 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 47 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 48 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 49 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 50 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Floor Polish and Furniture Polish Grow Moderately Due To Booming Real Estate Development Shrinkage of Shoe Polish Seen As Inevitable Given Less Frequent Use of Leather Shoes Competitive Landscape Shanghai Johnson Holds Leading Value Share in 2017 International Manufacturers Surpass Domestic Companies To Lead in Polishes Category Data Table 52 Sales of Polishes by Category: Value 2012-2017 Table 53 Sales of Polishes by Category: % Value Growth 2012-2017 Table 54 NBO Company Shares of Polishes: % Value 2013-2017 Table 55 LBN Brand Shares of Polishes: % Value 2014-2017 Table 56 Forecast Sales of Polishes by Category: Value 2017-2022 Table 57 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Consumers Increasingly Value Hygiene and Convenience Kitchen Cleaners, Home Care Disinfectants Account for Majority of Sales Education Promotes Use of Task-specific Surface Products Competitive Landscape Shanghai Johnson Continues To Lead Surface Care in 2017 Company Finds Strength in E-commerce Vewin Sees Highest Sales Growth in Surface Care Category Data Table 58 Sales of Surface Care by Category: Value 2012-2017 Table 59 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 62 NBO Company Shares of Surface Care: % Value 2013-2017 Table 63 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 66 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Consumers Care About Effectiveness and Hygiene of Toilet Care In-cistern Devices Gain Increased Popularity Due To Their Product Characteristics As Well As Manufacturers' Promotions Competitive Landscape Shanghai Johnson Maintains Lead in Toilet Care in 2017 Domestic Manufacturers Catch Up From the Behind and Take Considerable Value Shares Category Data Table 68 Sales of Toilet Care by Category: Value 2012-2017 Table 69 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 70 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 71 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 72 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022