HOME CARE IN DOMINICAN REPUBLIC Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Consumer Demand Remains Steady Private Label Continues To Expand International Brands Lead the Pack Traditional Retail Outlets Remain Relevant Despite the Expansion of Modern Rivals Home Care Is Set To See Positive Value Growth Over the Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources Headlines Prospects Air Care Remains Small in 2017 Spray/aerosol Fresheners Dominates Wide Array of Scents and Fragrances Available Competitive Landscape Highly Concentrated Competitive Landscape Febreze Emerges Private Label Is Expected To Enter Air Care Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 NBO Company Shares of Air Care: % Value 2013-2017 Table 14 LBN Brand Shares of Air Care: % Value 2014-2017 Table 15 Forecast Sales of Air Care by Category: Value 2017-2022 Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Consumer Demand Remains Steady Little Innovation in A Mature Category Bleach Enjoys Wide Distribution Competitive Landscape Clorox Leads Retail Value Sales Private Label Sees Impressive Growth Domestic Players Remain Competitive in Bleach Category Data Table 17 Sales of Bleach: Value 2012-2017 Table 18 Sales of Bleach: % Value Growth 2012-2017 Table 19 NBO Company Shares of Bleach: % Value 2013-2017 Table 20 LBN Brand Shares of Bleach: % Value 2014-2017 Table 21 Forecast Sales of Bleach: Value 2017-2022 Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Steady Volume Growth for Hand Dishwashing Hand Dishwashing Dominates Few New Product Launches Competitive Landscape Colgate-palmolive's Axion Is the Leading Brand International Brands Remain Strong Private Label Is Expected To Continue To Grow Its Presence Category Indicators Table 23 Household Possession of Dishwashers 2012-2017 Category Data Table 24 Sales of Dishwashing by Category: Value 2012-2017 Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Consumer Demand for Home Insecticides Remains Strong Spray/aerosol Is the Preferred Format Insecticide Coils Are Back Competitive Landscape SC Johnson Dominates Home Insecticides Strong International Brands Discourage the Entry of Domestic Players Room for Development and Company Activity Category Data Table 30 Sales of Home Insecticides by Category: Value 2012-2017 Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Laundry Care Enjoys Healthy Value Growth in 2017 New Products in Laundry Care Handwashing Clothes Remains Popular Competitive Landscape Unilever Stays Just Ahead of Henkel in 2017 Domestic Players Remain Strong Competitors Private Label Is on the Rise in Laundry Care Category Indicators Table 36 Household Possession of Washing Machines 2012-2017 Category Data Table 37 Sales of Laundry Care by Category: Value 2012-2017 Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 39 Sales of Laundry Aids by Category: Value 2012-2017 Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 41 Sales of Laundry Detergents by Category: Value 2012-2017 Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 45 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 46 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 47 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 48 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Consumer Demand for Polishes Remains Strong Growth Potential for Polishes Standard Brands Dominate Polishes Competitive Landscape SC Johnson Leads in 2017 Local Presence in Polishes Private Label Sees Modest Share Gains in the Second Half of the Review Period Category Data Table 49 Sales of Polishes by Category: Value 2012-2017 Table 50 Sales of Polishes by Category: % Value Growth 2012-2017 Table 51 NBO Company Shares of Polishes: % Value 2013-2017 Table 52 LBN Brand Shares of Polishes: % Value 2014-2017 Table 53 Forecast Sales of Polishes by Category: Value 2017-2022 Table 54 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Surface Care Retains Solid Growth Potential Surface Care Sees Competition From Other Home Care Categories Few New Product Launches in Surface Care Competitive Landscape Colgate-Palmolive and Unilever Dominate International Brands Continue To Dominate Surface Care Private Label Sees Gradual Retail Value Share Growth Category Data Table 55 Sales of Surface Care by Category: Value 2012-2017 Table 56 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 57 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 59 NBO Company Shares of Surface Care: % Value 2013-2017 Table 60 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 61 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 62 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Toilet Care Remains A Small Category Consumer Awareness Is Low Toilet Liquids/foam Remains the Largest Subcategory Competitive Landscape SC Johnson Leads in 2017 International Brands Dominate Toilet Care Brands Must Increase Consumer Awareness of Toilet Care Category Data Table 63 Sales of Toilet Care by Category: Value 2012-2017 Table 64 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 65 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 66 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 67 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 68 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022