HOME CARE IN INDIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Hygiene Remains Top Priority for Indian Consumers Convenience and Value Added Features Being Sought by Consumers Home Care Remains Price Sensitive Attractive Packaging and Convenient Product Formats Key To Product Development Penetration of Home Care Products Set To Increase Over Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources Headlines Prospects Consumers Increasingly Looking for Products To Freshen Their Homes Candle Air Fresheners Witness Huge Demand During Festive Occasions Car Air Fresheners See Mass Popularisation With Increase in Car Sales Competitive Landscape Dabur India Continues To Lead Air Care Sales Strong Competition From International Players Godrej Consumer Products Aggressively Markets Aer Brand Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017 Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017 Table 15 NBO Company Shares of Air Care: % Value 2013-2017 Table 16 LBN Brand Shares of Air Care: % Value 2014-2017 Table 17 Forecast Sales of Air Care by Category: Value 2017-2022 Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Prospects Bleach Sales To Remain Negligible Over Forecast Period Headlines Prospects Consumers Shifting To Bar and Liquid Dishwashing Automatic Dishwashing Sales Remain Limited Manufacturers Introducing New Pack Formats and Sizes To Cater To Popular Demand Competitive Landscape Hindustan Unilever Continues To Dominate Dishwashing International Players Continue To Outperform Domestic Companies Companies Focusing on Marketing To Stay Competitive Category Indicators Table 19 Household Possession of Dishwashers 2012-2017 Category Data Table 20 Sales of Dishwashing by Category: Value 2012-2017 Table 21 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 22 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 23 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 24 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 25 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Mosquito Repellents Increasingly Used To Fight Off Vector Borne Diseases Less Harmful Product Formats Fuelling Change in Household Insecticides Specialised and Innovative Formats To Be Key Theme Over Forecast Period Competitive Landscape Godrej Continues To Dominate Home Insecticide Sales Players Focusing on Advertising and Marketing Growing Investment in Innovation To Attract Consumers Category Data Table 26 Sales of Home Insecticides by Category: Value 2012-2017 Table 27 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 28 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 29 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 30 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 31 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 32 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Consumers Demanding Advanced Formats and Added Value Rising Demand for Liquid Detergents and Washing Machine Laundry Products Companies To Extend Tax Benefits To Consumers Competitive Landscape Unilever Continues To Dominate Laundry Care Premium Segment Continues To Develop Home Grown and Regional Brands Challenging Large Players Category Indicators Table 33 Household Possession of Washing Machines 2012-2017 Category Data Table 34 Sales of Laundry Care by Category: Value 2012-2017 Table 35 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 36 Sales of Laundry Aids by Category: Value 2012-2017 Table 37 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 38 Sales of Laundry Detergents by Category: Value 2012-2017 Table 39 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 40 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 41 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 42 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 43 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 44 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 45 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 46 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 47 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Shoe Polish Remains Largest Polishes Category Demand Impacted by Shift Away From Formal Shoes Preference for Inexpensive and Easily Replaceable Products Competitive Landscape Reckitt Benckiser Continues To Dominate Sales International Brands Continue To Lead the Way Limited Innovation in Response To Sluggish Sales Category Data Table 48 Sales of Polishes by Category: Value 2012-2017 Table 49 Sales of Polishes by Category: % Value Growth 2012-2017 Table 50 NBO Company Shares of Polishes: % Value 2013-2017 Table 51 LBN Brand Shares of Polishes: % Value 2014-2017 Table 52 Forecast Sales of Polishes by Category: Value 2017-2022 Table 53 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Rising Hygiene Awareness Boosts Demand Rising Demand for Surface Specific Products Demand for Convenience Directing Packaging and Closure Innovation Competitive Landscape Marketing and Advertising Spreads Hygiene Awareness Area Continues To Be Led by International Manufacturers Reckitt Benckiser Continues To Dominate Surface Care Sales Category Data Table 54 Sales of Surface Care by Category: Value 2012-2017 Table 55 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 56 NBO Company Shares of Surface Care: % Value 2013-2017 Table 57 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 58 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 59 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Government's Swachh Bharat Abhiyan Initiative Boosts Demand for Toilet Care Companies Investing Heavily in Spreading Hygiene Awareness Toilet Liquids Remains Most Popular Toilet Care Product Competitive Landscape Reckitt Benckiser Continues To Dominate Toilet Care Sales Focus on Internet Retailing and Social Media To Attract Consumers International Brands Remain Leading Players in Toilet Care Category Data Table 60 Sales of Toilet Care by Category: Value 2012-2017 Table 61 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 62 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 63 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 64 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 65 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022