HOME CARE IN INDONESIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary 2017 Sees the Slowest Growth of the Review Period Consumers Focus on Cost-saving Products Intensified Competition Between Multinationals and Domestic Companies Companies Launch Premium Products Amidst Tough Economic Conditions Slower Yet Positive Retail Value Growth Expected Over the Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources Headlines Prospects Decelerating Growth As Air Care Deemed Less Essential Electric Air Fresheners Posts the Highest Current Retail Value Growth Competitive Landscape Megasari Makmur Pt Strengthens Its Lead International Brands Outperforming Domestic Ones Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017 Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017 Table 15 NBO Company Shares of Air Care: % Value 2013-2017 Table 16 LBN Brand Shares of Air Care: % Value 2014-2017 Table 17 Forecast Sales of Air Care by Category: Value 2017-2022 Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Limited Innovation Characterises 2017 Rising Prices Bouy Value Growth Competitive Landscape Johnson Home Hygiene Products Pt Retains Leadership Similar Presence of Multinationals and Domestic Players Category Data Table 19 Sales of Bleach: Value 2012-2017 Table 20 Sales of Bleach: % Value Growth 2012-2017 Table 21 NBO Company Shares of Bleach: % Value 2013-2017 Table 22 LBN Brand Shares of Bleach: % Value 2014-2017 Table 23 Forecast Sales of Bleach: Value 2017-2022 Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Hand Dishwashing Goes Beyond Cleaning Dishes Dishwashing Spared From the Economic Downturn Competitive Landscape Unilever's Sunlight Remains the Dominant Brand Lemon and Lime the Only Available Fragrances Category Indicators Table 25 Household Possession of Dishwashers 2012-2017 Category Data Table 26 Sales of Dishwashing by Category: Value 2012-2017 Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Positive Retail Volume Growth But Current Retail Value Sales Stagnate Shifting Within Categories of Home Insecticides Competitive Landscape Megasari Makmur Pt With Hit Brand Retains Leadership Similar Presence of Domestic Players and Multinationals Category Data Table 32 Sales of Home Insecticides by Category: Value 2012-2017 Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Laundry Care Suffers the Most in 2017 Consumers Either Reduce Usage of Laundry Care Or Buy Products in Sachet Packs Competitive Landscape Sayap Mas Utama Pt Extends Lead in 2017 New Product Launches Dominated by Fragrance-driven Innovation Category Indicators Table 39 Household Possession of Washing Machines 2012-2017 Category Data Table 40 Sales of Laundry Care by Category: Value 2012-2017 Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 42 Sales of Laundry Aids by Category: Value 2012-2017 Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 44 Sales of Laundry Detergents by Category: Value 2012-2017 Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Slower Growth Due To Busier Lifestyles Shoe Polish Continues To Dominate Polishes Competitive Landscape Kiwi Almost Synonymous With Shoe Polish in Indonesia Multinationals Clearly Lead Each Category Category Data Table 54 Sales of Polishes by Category: Value 2012-2017 Table 55 Sales of Polishes by Category: % Value Growth 2012-2017 Table 56 NBO Company Shares of Polishes: % Value 2013-2017 Table 57 LBN Brand Shares of Polishes: % Value 2014-2017 Table 58 Forecast Sales of Polishes by Category: Value 2017-2022 Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Tough Economic Conditions Slow Down Growth Growth Remains Positive Due To Urbanisation Competitive Landscape Sayap Mas Continues To Take Share From Unilever Domestic Companies Slightly Outperform Multinationals Category Data Table 60 Sales of Surface Care by Category: Value 2012-2017 Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 62 NBO Company Shares of Surface Care: % Value 2013-2017 Table 63 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 64 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Convenience Is Not Key in Toilet Care Urban Consumers' Rising Hygiene Consciousness Boosts Growth Competitive Landscape SC Johnson Clearly Leads Toilet Care Reckitt Benckiser With Harpic Occupies the Second Spot Category Data Table 66 Sales of Toilet Care by Category: Value 2012-2017 Table 67 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 68 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 69 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 70 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022