HOME CARE IN POLAND Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Steady Growth in Sales of Home Care Economic Growth Positively Impacts Sales in Home Care Poles Become More Conscious of Ecological Aspects and Sustainability Technology and Changing Consumers Needs Drive New Product Development Continually Steady Growth Is Expected Over the Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Improving Living Comfort Becomes More Important To Polish Consumers Liquid Air Fresheners and Candle Air Fresheners Are the Fastest-growing Categories the Average Unit Price Rises Competitive Landscape Large Manufacturers Dominate Sales General Fresh Is the Fastest-growing Brand in Air Care Private Label's Presence Increases Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017 Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017 Table 15 NBO Company Shares of Air Care: % Value 2013-2017 Table 16 LBN Brand Shares of Air Care: % Value 2014-2017 Table 17 Forecast Sales of Air Care by Category: Value 2017-2022 Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Consumers Believe Bleach Has Harmful Effects on Health Bleach Is An Effective Disinfectant There Is A Lack of Product Diversity in the Bleach Category Competitive Landscape Procter & Gamble Lead Sales A Private Label Product Posts the Fastest Growth Domestic Brand Tytan Declines Category Data Table 19 Sales of Bleach: Value 2012-2017 Table 20 Sales of Bleach: % Value Growth 2012-2017 Table 21 NBO Company Shares of Bleach: % Value 2013-2017 Table 22 LBN Brand Shares of Bleach: % Value 2014-2017 Table 23 Forecast Sales of Bleach: Value 2017-2022 Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Convenience Drives Sales Large Developments in the Housing Market Positively Impact Sales Automatic Dishwashing Tablets Is the Fastest-growing Category Competitive Landscape Domestic Brand Ludwik Leads Sales Private Label Grows Rapidly Dishwashing Additives Attracts More Consumer Attention Category Indicators Table 25 Household Possession of Dishwashers 2012-2017 Category Data Table 26 Sales of Dishwashing by Category: Value 2012-2017 Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Seasonality Dictates Sales Electric Insecticides Is the Fastest-growing Category the Role of Aesthetics in Home Insecticides Increases Competitive Landscape Established Brands Lead Sales Domestic Brand Molan Records the Fastest Growth Ecological Products Become More Popular Category Data Table 32 Sales of Home Insecticides by Category: Value 2012-2017 Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Advanced Technology in Washing Machines Facilitates More Frequent Washing New Product Development Drives Sales Powder Detergents and Detergent Tablets Compete for Consumers' Attention Competitive Landscape Procter & Gamble Leads Sales Established Brands Enter New Categories New Technology Is Introduced by Procter & Gamble Category Indicators Table 39 Household Possession of Washing Machines 2012-2017 Category Data Table 40 Sales of Laundry Care by Category: Value 2012-2017 Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 42 Sales of Laundry Aids by Category: Value 2012-2017 Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 44 Sales of Laundry Detergents by Category: Value 2012-2017 Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects New Product Development Boosts Sales of Polishes the Greater Choice of Building Materials Encourages Further Product Diversification the Larger Presence of Cheaper Products Lowers the Average Unit Price Competitive Landscape SC Johnson Continues To Lead Polishes Private Label Products Record Double-digit Growth in 2017 New Player in Metal Polish Records the Fastest Growth Category Data Table 54 Sales of Polishes by Category: Value 2012-2017 Table 55 Sales of Polishes by Category: % Value Growth 2012-2017 Table 56 NBO Company Shares of Polishes: % Value 2013-2017 Table 57 LBN Brand Shares of Polishes: % Value 2014-2017 Table 58 Forecast Sales of Polishes by Category: Value 2017-2022 Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Specialised Products Gain More Attention A Rising Number of More Expensive Products Increases the Average Unit Price Impregnated Wet Wipes Is the Fastest-growing Category in 2017 Competitive Landscape Colgate-Palmolive Leads Sales But Experiences A Decline Ecological Lines Are Introduced for Traditional Products Private Label Records Fast Growth Category Data Table 60 Sales of Surface Care by Category: Value 2012-2017 Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 64 NBO Company Shares of Surface Care: % Value 2013-2017 Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Toilet Care Products Are Seen As Necessary Toilet Liquids/foam Is the Fastest-growing Category the Strength and Effectiveness of A Product Are the Most Important Characteristics Competitive Landscape Jeronimo Martins Polska SA Posts the Fastest Growth Unilever Leads Sales of Toilet Care in 2017 Domestic Brands Stay in the Shadow of Large International Brands Category Data Table 70 Sales of Toilet Care by Category: Value 2012-2017 Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022