HOME CARE IN RUSSIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Market Remains Uncertain Migration To Cheaper Products Continues Major Players Defend Their Ground Price-cutting Impacts Home Care Home Care Is Set for Stagnation Rather Than Growth Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Air Care Is Among the Most Affected Categories by Financial Crisis Demand for Innovation Falls Car Air Fresheners Register A Flat Rate Competitive Landscape Air Care Is A Highly Competitive Category Global Players Dominate Innovative Products Local Players Claim Spray/aerosol Air Fresheners Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017 Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017 Table 15 NBO Company Shares of Air Care: % Value 2013-2017 Table 16 LBN Brand Shares of Air Care: % Value 2014-2017 Table 17 Forecast Sales of Air Care by Category: Value 2017-2022 Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Bleach Loses Out To Alternative Products Average Unit Price Is Not Expected To Rise Competitive Landscape Ace Loses Its Competitive Advantage Belizna Is Synonymous With Bleach in Russia Category Data Table 19 Sales of Bleach: Value 2012-2017 Table 20 Sales of Bleach: % Value Growth 2012-2017 Table 21 NBO Company Shares of Bleach: % Value 2013-2017 Table 22 LBN Brand Shares of Bleach: % Value 2014-2017 Table 23 Forecast Sales of Bleach: Value 2017-2022 Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Hand Dishwashing Remains More Successful Tablets Format Most Popular in Automatic Dishwashing Additives Still Awaiting Momentum Competitive Landscape Local Company Leads Dishwashing Brand Level Tells A Different Story Reckitt Benckiser and Finish Remain Clear Leaders in Automatic Dishwashing Category Indicators Table 25 Household Possession of Dishwashers 2012-2017 Category Data Table 26 Sales of Dishwashing by Category: Value 2012-2017 Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Weather and Disposable Incomes Both Impact Sales Spray/aerosol Insecticides Remains the Key Choice Electric Insecticides Is Established in Russia Competitive Landscape Category of Local Brands Upeco Ooo Is the Overall Leader Limited Potential for International Players Category Data Table 32 Sales of Home Insecticides by Category: Value 2012-2017 Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Economic Climate Causes Volume Sales To Contract Shift To Basic Products Continues Review Period Sees Shift From Standard To Concentrated Liquid Detergents Competitive Landscape Global Players Maintain Strong Leadership Local Players Develop According To Different Scenarios Private Label Finds Its Way Onto Shelves Category Indicators Table 39 Household Possession of Washing Machines 2012-2017 Category Data Table 40 Sales of Laundry Care by Category: Value 2012-2017 Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 42 Sales of Laundry Aids by Category: Value 2012-2017 Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 44 Sales of Laundry Detergents by Category: Value 2012-2017 Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017 Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Furniture Polish Is the Main Loser Niche Categories Are More Stable Shoe Polish Is on Hold Competitive Landscape Leaders Remain the Same Competition Intensifies in Shoe Polish Furniture Polish Is at A Crossroads Category Data Table 55 Sales of Polishes by Category: Value 2012-2017 Table 56 Sales of Polishes by Category: % Value Growth 2012-2017 Table 57 NBO Company Shares of Polishes: % Value 2013-2017 Table 58 LBN Brand Shares of Polishes: % Value 2014-2017 Table 59 Forecast Sales of Polishes by Category: Value 2017-2022 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects the Shift To Basic Products Continues Some Products Are Hard To Replace With Multi-purpose Cleaners Discount Hunting Is A New Sport Competitive Landscape Global Players Remain Leaders But Struggle Local Brands Gain Popularity With Price-sensitive Russians Private Label Penetration Remains Low Category Data Table 61 Sales of Surface Care by Category: Value 2012-2017 Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 65 NBO Company Shares of Surface Care: % Value 2013-2017 Table 66 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 69 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Changed Consumption Preferences Due To Economy Cheaper Products Prove More Resistant Lower Unit Price Competitive Landscape Major Players Retain Leadership Local Players Gain Some Sales Share Price Is Not the Only Factor Category Data Table 71 Sales of Toilet Care by Category: Value 2012-2017 Table 72 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 73 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 74 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 75 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022