HOME CARE IN SLOVENIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Another Year of Stable Home Care Growth in 2017 International Players Dominate in 2017 Private Label Aims To Take Over Home Care Discounters Narrows the Gap Between Other Retailers in 2017 Forecast Period To See Modest Growth in Home Care Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 5 Distribution of Home Care by Format: % Value 2012-2017 Table 6 Distribution of Home Care by Format and Category: % Value 2017 Table 7 Forecast Sales of Home Care by Category: Value 2017-2022 Table 8 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Opportunity From Scents and Convenience Consumers Could Be Deterred From Air Care A Single Category Could Witness Most Product Development Over the Forecast Period Competitive Landscape Air Care Dominated by Multinational Brands Slovenian Consumers Prefer Premium Brands Marketing Support Category Data Table 9 Sales of Air Care by Category: Value 2012-2017 Table 10 Sales of Air Care by Category: % Value Growth 2012-2017 Table 11 Forecast Sales of Air Care by Category: Value 2017-2022 Table 12 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects the Future of Bleach Appears Bleak Private Label Grows Marginally While Bleach Stagnates Overall Innovation and Product Development To Expand Into Other Home Care Categories Competitive Landscape Monopoly Likely To Continue Limited Influence of Private Label on Bleach Competition From Substitute Home Care Categories Funnels Away Bleach Sales Category Data Table 13 Sales of Bleach: Value 2012-2017 Table 14 Sales of Bleach: % Value Growth 2012-2017 Table 15 Forecast Sales of Bleach: Value 2017-2022 Table 16 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Automatic Dishwashing Fuels Growth Focus on New Product Development To Sustain Leadership Environmental Concerns Competitive Landscape Potential Dynamic Regarding Second Position Balancing Budgets To Secure Value Sales Private Label Sales Grow Category Indicators Table 17 Household Possession of Dishwashers 2012-2017 Category Data Table 18 Sales of Dishwashing by Category: Value 2012-2017 Table 19 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 20 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 21 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Highly Seasonal Sales Convenience and Product Safety To Drive Innovation Health Hazards Could Affect Insecticides Sales in the Long Run Competitive Landscape High Concentration Marketing and Product Development To Drive Growth Private Label Mostly Deterred From Entering Home Insecticides Category Data Table 22 Sales of Home Insecticides by Category: Value 2012-2017 Table 23 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 24 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 25 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects New Product Development and Innovation To Spur Growth Refined Marketing Strategy Will Secure Value Share Regional Brands Plan To Wash Away Global Competitors Competitive Landscape What It Takes To Remain Leading Player Following the Leader's Marketing Strategy Insufficient To Increase Sales New Entrants Make Their Mark Category Indicators Table 26 Household Possession of Washing Machines 2012-2017 Category Data Table 27 Sales of Laundry Care by Category: Value 2012-2017 Table 28 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 29 Sales of Laundry Aids by Category: Value 2012-2017 Table 30 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 31 Sales of Laundry Detergents by Category: Value 2012-2017 Table 32 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 33 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 34 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Urbanisation Trend Sees Greater Sales Results Innovation Needed in Shoe Polish Zero Waste and Health Hazards To Influence Product Development Competitive Landscape Multinational Brands Dominate Private Label Kept at Bay Concentrated Landscape Category Data Table 35 Sales of Polishes by Category: Value 2012-2017 Table 36 Sales of Polishes by Category: % Value Growth 2012-2017 Table 37 Forecast Sales of Polishes by Category: Value 2017-2022 Table 38 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Contemporary Household Furniture and Surfaces Are Responsible for Growth Health- and Ecologically-friendly Products To Increase Sales Competition With Private Label and Discounting Tactics Competitive Landscape Best-developed Brands Lead Sales Highest Private Label Penetration Within Home Care Drives Competition Adapting To Eco-friendly and Zero-waste Economy To Distinguish Brands Category Data Table 39 Sales of Surface Care by Category: Value 2012-2017 Table 40 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 41 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 42 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 43 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 44 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Increasing Consumer Demand for Hygiene and Sanitation Some Toilet Care Categories Losing Sales Product Development To Support Toilet Care Over the Forecast Period Competitive Landscape Multinationals Dominate Economy Brands Gain Share Over Premium Brands In-store Discounting Promotions To Further Intensify Price Pressures Category Data Table 45 Sales of Toilet Care by Category: Value 2012-2017 Table 46 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 47 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022