HOME CARE IN THE CZECH REPUBLIC Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Home Care Benefits From Rising Premiumisation and Convenience the Existence of Dual Product Quality in Europe Gains Attention Innovative Brand Marketing Punches Through in 2017 Product Innovation Creates Interest and Boosts Home Care Sales Home Care To Achieve Positive Growth Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources Headlines Prospects Modern and Eco-friendlier Products Gain Popularity Among Czech Consumers Potential Threats Marketing Activity Competitive Landscape Product Innovation Strengthens Slightly Brand Marketing To Play An Increasingly Important Role Multinationals Dominate Air Care Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017 Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017 Table 15 NBO Company Shares of Air Care: % Value 2013-2017 Table 16 LBN Brand Shares of Air Care: % Value 2014-2017 Table 17 Forecast Sales of Air Care by Category: Value 2017-2022 Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Bleach Loses Consumer Interest in the Czech Republic Single-purpose Products Reign Supreme Laundry Bleaching With Specialised Products Preferred Competitive Landscape Traditional Bleach Brands Move To More Popular Categories Private Label Expected To Gain Share Little Innovation Or Marketing Activity Foreseen for Bleach Category Data Table 19 Sales of Bleach: Value 2012-2017 Table 20 Sales of Bleach: % Value Growth 2012-2017 Table 21 NBO Company Shares of Bleach: % Value 2013-2017 Table 22 LBN Brand Shares of Bleach: % Value 2014-2017 Table 23 Forecast Sales of Bleach: Value 2017-2022 Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Premiumisation and Automatic Dishwashing Tablets Drive Growth Rising Environmental Consciousness Boosts Demand Dishwashing Additives - A Major Growth Driver Competitive Landscape Value for Money and Product Labelling To Play An Increasingly Important Role Price Promotions Remain Highly Popular Innovation and Marketing Support Important for Gaining Share Category Indicators Table 25 Household Possession of Dishwashers 2012-2017 Category Data Table 26 Sales of Dishwashing by Category: Value 2012-2017 Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects Insecticides Made at Home Hamper More Significant Growth Repellents Gain Popularity Eco-friendly Products Remain Very Limited Competitive Landscape Competition Remains Intensive More Sophisticated Marketing Activities Help Drive Sales Online Shopping Becoming More Popular Category Data Table 32 Sales of Home Insecticides by Category: Value 2012-2017 Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Premiumisation and Economic Development Positively Impact Sales Eco-friendly Products Successfully Build Consumer Base Other Laundry Aids Grows Fastest Competitive Landscape Intensive Price Promotions Important Role of Product Innovation Expectations Category Indicators Table 39 Household Possession of Washing Machines 2012-2017 Category Data Table 40 Sales of Laundry Care by Category: Value 2012-2017 Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 42 Sales of Laundry Aids by Category: Value 2012-2017 Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 44 Sales of Laundry Detergents by Category: Value 2012-2017 Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017 Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Improving Economic Situation Positively Impacts Polishes Skin Care Products Compete With Shoe Polish Eco-friendly Products Remain Insignificant Competitive Landscape Price Discounts Remain Popular Private Label Products Are Increasingly Successful Within Shoe Polish Stronger Marketing Support To Positively Impact Growth Category Data Table 55 Sales of Polishes by Category: Value 2012-2017 Table 56 Sales of Polishes by Category: % Value Growth 2012-2017 Table 57 NBO Company Shares of Polishes: % Value 2013-2017 Table 58 LBN Brand Shares of Polishes: % Value 2014-2017 Table 59 Forecast Sales of Polishes by Category: Value 2017-2022 Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects Specific Surface Care Products Increasing Household Numbers Boost Demand Consumers Expected To Increasingly Opt for Premium Products Competitive Landscape Product Labelling and Sophisticated Marketing Support To Play An Important Role Price Promotions To Become Less Significant Local Players Hold A Notable Position Despite Strong Multinational Competition Category Data Table 61 Sales of Surface Care by Category: Value 2012-2017 Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 66 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014 Table 67 NBO Company Shares of Surface Care: % Value 2013-2017 Table 68 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 69 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 70 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 71 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 72 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects Improving Economic Situation Provides Good Growth Opportunity for Toilet Care Eco-friendly Brands See Rising Consumer Interest Manufacturers To Focus on Faster-growing Segments of Toilet Care Competitive Landscape Intensive Price Promotions and Discounts Characterise Toilet Care Local Manufacturers Under Pressure Private Label Products Remain Relevant in 2017 Category Data Table 73 Sales of Toilet Care by Category: Value 2012-2017 Table 74 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 75 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 76 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 77 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 78 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022