HOME CARE IN TUNISIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Faster Value Growth Posted in 2017 Tunisian Consumers Look To More Affordable Products International Companies Continue To Lead Home Care in 2017 Independent Small Grocers Dominates the Distribution of Home Care in 2017 Home Care Is Set To Continue Growing Over the Forecast Period Market Indicators Table 1 Households 2012-2017 Market Data Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Air Care To Continue Growing Over the Forecast Period Good Performance Expected for Air Care During the Forecast Period Spray/aerosol Air Fresheners Most Influential Competitive Landscape Reckitt Benckiser South Africa (pty) Leads Air Care in 2017 Local Player Ste Chimap Performs Well in 2017 Manufacturers Focus on Fragrances and Chemical-free Or Natural Ingredients Category Data Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 NBO Company Shares of Air Care: % Value 2013-2017 Table 14 LBN Brand Shares of Air Care: % Value 2014-2017 Table 15 Forecast Sales of Air Care by Category: Value 2017-2022 Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022 Headlines Prospects Bleach To Keep Playing the Role of A Perfect Alternative To Multi-purpose Cleaners Bleach Expected To Record A Higher Value Cagr Than in the Review Period the Growing Popularity of Surface and Toilet Care May Present A Threat To Bleach Over the Forecast Period Competitive Landscape Ennadhafa Judy SA Continues To Dominate Sales of Bleach in Tunisia Bleach in Tunisia Is Dominated by Domestic Brands Manufacturers To Focus Their Development Strategy on Non-chlorine Bleach Category Data Table 17 Sales of Bleach: Value 2012-2017 Table 18 Sales of Bleach: % Value Growth 2012-2017 Table 19 NBO Company Shares of Bleach: % Value 2013-2017 Table 20 LBN Brand Shares of Bleach: % Value 2014-2017 Table 21 Forecast Sales of Bleach: Value 2017-2022 Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022 Headlines Prospects Hand Dishwashing To Maintain Popularity in Tunisia Automatic Dishwashing To Increase Healthy Growth Expected Over the Forecast Period Competitive Landscape Dishwashing Still Led by Henkel-alki Tunisie Manufacturers Focus on the Scent of Dishwashing Products Manufacturers To Continue Investing in the Development of Hand Dishwashing Category Indicators Table 23 Household Possession of Dishwashers 2012-2017 Category Data Table 24 Sales of Dishwashing by Category: Value 2012-2017 Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022 Headlines Prospects the Weather Plays An Important Role in Home Insecticides Sales Spray/aerosol Insecticides To Remain Largest Within Home Insecticides Healthy Growth Supported by Consumer Awareness of the Dangerous Effects of Insects Competitive Landscape Ste Chimap Still Leads Home Insecticides in 2017 Advertising Plays An Important Role Within Home Insecticides Manufacturers To Focus on Developing Home Insecticides Products With No Chemical Ingredients Category Data Table 30 Sales of Home Insecticides by Category: Value 2012-2017 Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Headlines Prospects Despite Its Dominance, Independent Small Grocers Keeps Losing Share To Modern Grocery Retailers Laundry Care Expected To Register A Healthy Value Cagr the Increasing Household Penetration Rate of Washing Machines Will Support Laundry Care Over the Forecast Period Competitive Landscape Henkel-alki Tunisie Leads Laundry Care in 2017 International Players Still Dominant Within Laundry Care Manufacturers To Focus More on Eco-friendly Laundry Care Products To Strengthen Their Positions Category Indicators Table 36 Household Possession of Washing Machines 2012-2017 Category Data Table 37 Sales of Laundry Care by Category: Value 2012-2017 Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 39 Sales of Laundry Aids by Category: Value 2012-2017 Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 41 Sales of Laundry Detergents by Category: Value 2012-2017 Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Headlines Prospects Shoe Polish To Keep Driving the Overall Performance of Polishes in Tunisia Polishes Set To Record Healthy Growth Over the Forecast Period the Average Unit Price of Polishes Is Expected To Increase Over the Forecast Period Competitive Landscape Comptoir Maghrébin De Commerce (cmc) Still Leads Polishes in Tunisia International Players Lead Polishes in Tunisia Diversification Set To Reinforce the Consumer Base Category Data Table 51 Sales of Polishes by Category: Value 2012-2017 Table 52 Sales of Polishes by Category: % Value Growth 2012-2017 Table 53 NBO Company Shares of Polishes: % Value 2013-2017 Table 54 LBN Brand Shares of Polishes: % Value 2014-2017 Table 55 Forecast Sales of Polishes by Category: Value 2017-2022 Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Headlines Prospects the Low Price of Bleach Is A Threat To Surface Care Growth Tunisian Consumers To Focus More on Specialised Surface Care Products Multi-purpose Cleaners Expected To Remain the Leading Type of Surface Care Competitive Landscape Ennadhafa Judy SA Leads Surface Care in 2017 International Players Focus on Advertising To Reinforce Their Position Within Surface Care Companies Focus on Innovation and Offer New Pack Formats To Encourage Consumers To Switch To Surface Care From Bleach Category Data Table 57 Sales of Surface Care by Category: Value 2012-2017 Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 61 NBO Company Shares of Surface Care: % Value 2013-2017 Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Headlines Prospects A Shift From Bleach Towards Toilet Care Products Is Expected Over the Forecast Period Toilet Liquids/foam Expected To Keep Performing Well Toilet Care Expected To Register Healthy Growth Competitive Landscape Codifa Leads Toilet Care Sales in 2017 Multinational Reckitt Benckiser Performs Well in 2017 International Players Focus on Marketing While Domestic Players Depend on Brand Loyalty Category Data Table 65 Sales of Toilet Care by Category: Value 2012-2017 Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022