HOME INSECTICIDES IN BRAZIL Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Climate Benefits Sales of Home Insecticides Sprays and Aerosols Are the Most Purchased Formats Effective and Long-lasting Products Desired Competitive Landscape Ceras Johnson and Reckitt Benckiser Brasil Comfortably Lead Private Label Is Still Negligible Innovation Also Seen in Other Home Insecticides Category Data Table 1 Sales of Home Insecticides by Category: Value 2012-2017 Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Executive Summary Consumers' Behaviour Resulting From the Economic Crisis Is Still Relevant Concentrated Liquid Detergents Registers Robust Growth High Concentration of Multinationals, But Strengthened Local Companies Fragrance, Convenience and Cost-effectiveness, the Key Value Propositions High Unmet Potential Due To Socioeconomic Indicators Market Indicators Table 8 Households 2012-2017 Market Data Table 9 Sales of Home Care by Category: Value 2012-2017 Table 10 Sales of Home Care by Category: % Value Growth 2012-2017 Table 11 NBO Company Shares of Home Care: % Value 2013-2017 Table 12 LBN Brand Shares of Home Care: % Value 2014-2017 Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 14 Distribution of Home Care by Format: % Value 2012-2017 Table 15 Distribution of Home Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Home Care by Category: Value 2017-2022 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources