HOME INSECTICIDES IN ITALY Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Tiger Mosquito Emergency Intensifies Awareness of Home Insecticides Average Unit Prices Dragged Down by Good Performance of Private Label Rising Demand for Safety, Especially Within Other Home Insecticides Competitive Landscape Johnson Wax Leads Sales in 2017 Thanks To Comprehensive Offer Private Label Ranges Benefit From Favourable Market Conditions Domestic Producer Facco Performs Well Due To Strong Brand Awareness and Offer Category Data Table 1 Sales of Home Insecticides by Category: Value 2012-2017 Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Executive Summary Italian Economy and Home Care Market Recover in 2017 Amazon Introduces New Dash Buttons for Home Care Brands Focus on Premium Offerings Boosts Private Label Sales Concentration Trend Ongoing, Consumers More Relaxed About Spending on Quality Good Growth Expected Over Forecast Period, Although Innovation Will Be Crucial Market Indicators Table 8 Households 2012-2017 Market Data Table 9 Sales of Home Care by Category: Value 2012-2017 Table 10 Sales of Home Care by Category: % Value Growth 2012-2017 Table 11 NBO Company Shares of Home Care: % Value 2013-2017 Table 12 LBN Brand Shares of Home Care: % Value 2014-2017 Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 14 Distribution of Home Care by Format: % Value 2012-2017 Table 15 Distribution of Home Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Home Care by Category: Value 2017-2022 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources