HOME INSECTICIDES IN ROMANIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects the Category Performs Well Disparities in Consumption Are Evident the Use of Home Insecticides Is Seasonal Competitive Landscape SC Johnson Wax SRL Dominates Home Insecticide Sales A Local Player Performs Strongly Players Are Utilising Advertising and New Product Development Category Data Table 1 Sales of Home Insecticides by Category: Value 2012-2017 Table 2 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017 Table 4 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 5 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 6 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022 Executive Summary Home Care Keeps on Growing Romanians Are Becoming More Modern Large Multinationals Dominate Sales Innovation Is A Key Product Differentiation Strategy the Future Is Bright for the Romanian Home Care Market Market Indicators Table 8 Households 2012-2017 Market Data Table 9 Sales of Home Care by Category: Value 2012-2017 Table 10 Sales of Home Care by Category: % Value Growth 2012-2017 Table 11 NBO Company Shares of Home Care: % Value 2013-2017 Table 12 LBN Brand Shares of Home Care: % Value 2014-2017 Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 14 Distribution of Home Care by Format: % Value 2012-2017 Table 15 Distribution of Home Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Home Care by Category: Value 2017-2022 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources