JEANS IN NIGERIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Demand for Jeans Growing in Line With Urbanisation and A Young Population Women's Jeans Are More Dynamic Standard Jeans Are the Most Preferred Type Competitive Landscape Pvh Corp Is the Leading Player Global Brands Competing Well Through Retailing Strategy Mr Price Apparel Is the Best-performing Player Category Data Table 1 Sales of Jeans: Volume 2012-2017 Table 2 Sales of Jeans: Value 2012-2017 Table 3 Sales of Jeans: % Volume Growth 2012-2017 Table 4 Sales of Jeans: % Value Growth 2012-2017 Table 5 Sales of Men's Jeans: Volume 2012-2017 Table 6 Sales of Men's Jeans: Value 2012-2017 Table 7 Sales of Men's Jeans: % Volume Growth 2012-2017 Table 8 Sales of Men's Jeans: % Value Growth 2012-2017 Table 9 Sales of Women's Jeans: Volume 2012-2017 Table 10 Sales of Women's Jeans: Value 2012-2017 Table 11 Sales of Women's Jeans: % Volume Growth 2012-2017 Table 12 Sales of Women's Jeans: % Value Growth 2012-2017 Table 13 NBO Company Shares of Jeans: % Value 2013-2017 Table 14 LBN Brand Shares of Jeans: % Value 2014-2017 Table 15 Forecast Sales of Jeans: Volume 2017-2022 Table 16 Forecast Sales of Jeans: Value 2017-2022 Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022 Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022 Table 19 Forecast Sales of Men's Jeans: Volume 2017-2022 Table 20 Forecast Sales of Men's Jeans: Value 2017-2022 Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2017-2022 Table 22 Forecast Sales of Men's Jeans: % Value Growth 2017-2022 Table 23 Forecast Sales of Women's Jeans: Volume 2017-2022 Table 24 Forecast Sales of Women's Jeans: Value 2017-2022 Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2017-2022 Table 26 Forecast Sales of Women's Jeans: % Value Growth 2017-2022 Executive Summary Apparel and Footwear Sales in Nigeria Limited by Second-hand Sales Poor Nigerian Economy Limits Growth in 2017 Fragmented Competitive Landscape Internet Retailing of Apparel Is Growing Well Strong Forecast Growth Expected Market Data Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017 Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017 Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017 Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017 Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017 Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017 Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017 Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017 Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022 Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022 Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022 Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources