LAUNDRY CARE IN BRAZIL Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Consumers More Inclined To Try Newer Brands With A Cost Benefit Fragrances Will Remain A Key Differentiator High Level of Fragmented Use Reveals Pros and Cons Competitive Landscape Competitive Prices Still Important Procter & Gamble Benefits From Concentrated Formats Niche Products Rely on Promotional Campaigns Category Indicators Table 1 Household Possession of Washing Machines 2012-2017 Category Data Table 2 Sales of Laundry Care by Category: Value 2012-2017 Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 4 Sales of Laundry Aids by Category: Value 2012-2017 Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 6 Sales of Laundry Detergents by Category: Value 2012-2017 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017 Table 9 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 10 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 11 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 12 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 13 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 14 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 15 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Executive Summary Consumers' Behaviour Resulting From the Economic Crisis Is Still Relevant Concentrated Liquid Detergents Registers Robust Growth High Concentration of Multinationals, But Strengthened Local Companies Fragrance, Convenience and Cost-effectiveness, the Key Value Propositions High Unmet Potential Due To Socioeconomic Indicators Market Indicators Table 17 Households 2012-2017 Market Data Table 18 Sales of Home Care by Category: Value 2012-2017 Table 19 Sales of Home Care by Category: % Value Growth 2012-2017 Table 20 NBO Company Shares of Home Care: % Value 2013-2017 Table 21 LBN Brand Shares of Home Care: % Value 2014-2017 Table 22 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 23 Distribution of Home Care by Format: % Value 2012-2017 Table 24 Distribution of Home Care by Format and Category: % Value 2017 Table 25 Forecast Sales of Home Care by Category: Value 2017-2022 Table 26 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources