LAUNDRY CARE IN COSTA RICA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Affordable Proposals Continue To Increase the Demand for Generic Options Polarisation of Demand Offers Additional Development Opportunities Further Migration From Powder To Liquid Formats Is Anticipated To Impact Value Sales Competitive Landscape Traditional Local and International Competitors Continue To Lead... ...despite the Growing Popularity of Generic Imported Offers and Private Label Innovative Added-value Proposals Are Expected To Lead in Terms of Performance Category Indicators Table 1 Household Possession of Washing Machines 2012-2017 Category Data Table 2 Sales of Laundry Care by Category: Value 2012-2017 Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 4 Sales of Laundry Aids by Category: Value 2012-2017 Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 6 Sales of Laundry Detergents by Category: Value 2012-2017 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 8 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 9 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Continues To See Increasing Polarisation, With the Rising Penetration of Private Label Brands and the Further Offer of Added-value Innovations Global and Regional Players Increase Their Penetration in Most Categories, Using Their Strong Brand Awareness To Provide More Integrated Home Care Solutions Major Players React To Private Label Proposals by Increasing Their Penetration Across Multiple Categories, Whilst Adopting More Aggressive Pricing Strategies Modern Grocery Retailers Continue To Increase Their Relevance; Independent Small Grocers Capitalise on Their Convenient and Affordable Proposals Innovation Should Continue To Gain Momentum, Along With Additional Segmentation Efforts and the Use of Multiple Functional Claims Market Indicators Table 10 Households 2012-2017 Market Data Table 11 Sales of Home Care by Category: Value 2012-2017 Table 12 Sales of Home Care by Category: % Value Growth 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources