LAUNDRY CARE IN GEORGIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Change Expected in Distribution Channels Restructured Distribution Is Predicted To Bring About A More Consolidated Laundry Care Category Average Unit Price Is Expected To Drop Competitive Landscape No Threat To the Leadership of Procter & Gamble No Movement in Local Production Changes in Shares Are Expected As A Result of Growth of Underdeveloped Areas Category Indicators Table 1 Household Possession of Washing Machines 2012-2017 Category Data Table 2 Sales of Laundry Care by Category: Value 2012-2017 Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 4 Sales of Laundry Aids by Category: Value 2012-2017 Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 6 Sales of Laundry Detergents by Category: Value 2012-2017 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Executive Summary Home Care in Georgia Continues To See A Positive Performance Devaluation of Local Currency Continues Affecting Some Areas of Home Care Marginal Changes in Share Structure, But Procter & Gamble and Henkel AG & Co Remain Distinct Leaders Traditional Grocery Retailing Loses Out Within Home Care Distribution Positive Performance by Home Care Is Expected To Continue Over the Forecast Period Market Indicators Table 16 Households 2012-2017 Market Data Table 17 Sales of Home Care by Category: Value 2012-2017 Table 18 Sales of Home Care by Category: % Value Growth 2012-2017 Table 19 NBO Company Shares of Home Care: % Value 2013-2017 Table 20 LBN Brand Shares of Home Care: % Value 2014-2017 Table 21 Distribution of Home Care by Format: % Value 2012-2017 Table 22 Distribution of Home Care by Format and Category: % Value 2017 Table 23 Forecast Sales of Home Care by Category: Value 2017-2022 Table 24 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources