LAUNDRY CARE IN ITALY Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Concentration Trend Continues in 2017 Launch of Lenor Unstoppable Fuels Innovation Within Other Laundry Aids in 2017 Fabric Softener Innovation Focused on New Scents Competitive Landscape Multinationals Dominate, But Domestic Players Benefit From Ties With Retailers Lenor Unstoppable Launch Unable To Halt Decline in Procter & Gamble Sales Share Private Label Ranges Performing Well, Especially Premium Offerings Category Indicators Table 1 Household Possession of Washing Machines 2012-2017 Category Data Table 2 Sales of Laundry Care by Category: Value 2012-2017 Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 4 Sales of Laundry Aids by Category: Value 2012-2017 Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 6 Sales of Laundry Detergents by Category: Value 2012-2017 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017 Table 9 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 10 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 11 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 12 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 13 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 14 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 15 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Executive Summary Italian Economy and Home Care Market Recover in 2017 Amazon Introduces New Dash Buttons for Home Care Brands Focus on Premium Offerings Boosts Private Label Sales Concentration Trend Ongoing, Consumers More Relaxed About Spending on Quality Good Growth Expected Over Forecast Period, Although Innovation Will Be Crucial Market Indicators Table 17 Households 2012-2017 Market Data Table 18 Sales of Home Care by Category: Value 2012-2017 Table 19 Sales of Home Care by Category: % Value Growth 2012-2017 Table 20 NBO Company Shares of Home Care: % Value 2013-2017 Table 21 LBN Brand Shares of Home Care: % Value 2014-2017 Table 22 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 23 Distribution of Home Care by Format: % Value 2012-2017 Table 24 Distribution of Home Care by Format and Category: % Value 2017 Table 25 Forecast Sales of Home Care by Category: Value 2017-2022 Table 26 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources