LAUNDRY CARE IN MEXICO Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Liquid Fabric Softeners Products Remain Attractive To Consumers Mexican Consumers Are Not Yet Ready for Liquid Tablet Detergents Greater Presence of Larger Formats in Supermarkets Competitive Landscape Two Companies Account for by Far the Largest Sales Share Players Communicate Through Social Media Marketing Campaigns for Vanish Boost Laundry Aids Category Indicators Table 1 Household Possession of Washing Machines 2012-2017 Category Data Table 2 Sales of Laundry Care by Category: Value 2012-2017 Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 4 Sales of Laundry Aids by Category: Value 2012-2017 Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 6 Sales of Laundry Detergents by Category: Value 2012-2017 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017 Table 9 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 10 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 11 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 12 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 13 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 14 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 15 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Has Better Year Than Expected Frequent Promotions Attract Mexican Consumers Domestic Manufacturers Almost Reach Multinational Manufacturers New Products Help Mature Categories Home Care Is Expected To Continue Growing Over the Forecast Period Market Indicators Table 17 Households 2012-2017 Market Data Table 18 Sales of Home Care by Category: Value 2012-2017 Table 19 Sales of Home Care by Category: % Value Growth 2012-2017 Table 20 NBO Company Shares of Home Care: % Value 2013-2017 Table 21 LBN Brand Shares of Home Care: % Value 2014-2017 Table 22 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 23 Distribution of Home Care by Format: % Value 2012-2017 Table 24 Distribution of Home Care by Format and Category: % Value 2017 Table 25 Forecast Sales of Home Care by Category: Value 2017-2022 Table 26 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources