LAUNDRY CARE IN NIGERIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Hand Washing Is An Affordable and Reliable Option Low Sales of Carpet Cleaners, Due To Little Use of Carpets in Nigerian Homes Weakened Purchasing Power Drives the Demand for Economy Brands Competitive Landscape Strong Distribution and Low Prices Drive Sales Domestic Brands Take Share From Global Brands Word-of-mouth and Point-of-sale Materials Drive Brand Awareness Amongst Lower-income Groups Category Indicators Table 1 Household Possession of Washing Machines 2012-2017 Category Data Table 2 Sales of Laundry Care by Category: Value 2012-2017 Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 4 Sales of Laundry Aids by Category: Value 2012-2017 Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 6 Sales of Laundry Detergents by Category: Value 2012-2017 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Executive Summary Lower-priced Home Care Products See Growth International Brands Remain Dominant in the Market in 2017 the Growing Population, Culture and Advertising Drive Value Sales New Products With Multiple Uses Gain Traction in 2017 Home Care Is Projected To Sustain Growth Over the Forecast Period Market Indicators Table 16 Households 2012-2017 Market Data Table 17 Sales of Home Care by Category: Value 2012-2017 Table 18 Sales of Home Care by Category: % Value Growth 2012-2017 Table 19 NBO Company Shares of Home Care: % Value 2013-2017 Table 20 LBN Brand Shares of Home Care: % Value 2014-2017 Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 22 Distribution of Home Care by Format: % Value 2012-2017 Table 23 Distribution of Home Care by Format and Category: % Value 2017 Table 24 Forecast Sales of Home Care by Category: Value 2017-2022 Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources