LAUNDRY CARE IN PAKISTAN Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Heavy Investment in Marketing Drives Development of Fabric Softeners Shift Away From Bar Detergents Set To Continue Over the Forecast Period Convenience Factor Will Continue To Drive Laundry Care Expansion Competitive Landscape Colgate-Palmolive Continues To Lead Laundry Care Surf Excel Remains the Top Laundry Detergents Brand International Manufacturers Maintain Strong Positions Category Indicators Table 1 Household Possession of Washing Machines 2012-2017 Category Data Table 2 Sales of Laundry Care by Category: Value 2012-2017 Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 4 Sales of Laundry Aids by Category: Value 2012-2017 Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 6 Sales of Laundry Detergents by Category: Value 2012-2017 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 8 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 9 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base Home Care Manufacturers Employ Strategies To Generate Trial Purchases Multinationals Remain on Top in A Concentrated Competitive Environment Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands Independent Small Grocers Will Remain the Leading Distribution Channel Market Indicators Table 10 Households 2012-2017 Market Data Table 11 Sales of Home Care by Category: Value 2012-2017 Table 12 Sales of Home Care by Category: % Value Growth 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources