LAUNDRY CARE IN SERBIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Liquid Detergents Products Increase in Popularity Less Developed Categories See the Best Performance in 2017 Competitive Landscape Henkel Leads Laundry Care in Serbia, Among Several Other Strong Players Few Product Launches Observed With Leader Remaining the Most Active Players Face Difficulty Entering Or Launching New Products in Forecast Period Category Indicators Table 1 Household Possession of Washing Machines 2012-2017 Category Data Table 2 Sales of Laundry Care by Category: Value 2012-2017 Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 4 Sales of Laundry Aids by Category: Value 2012-2017 Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 6 Sales of Laundry Detergents by Category: Value 2012-2017 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 8 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 9 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Sees Value Growth in 2017, But Only in Current Terms No Major Innovations Recorded the Largest Producers Keep Losing Sales Share Traditional Grocery Retailers Loses Ground Negative Performance Expected Over the Forecast Period Market Indicators Table 10 Households 2012-2017 Market Data Table 11 Sales of Home Care by Category: Value 2012-2017 Table 12 Sales of Home Care by Category: % Value Growth 2012-2017 Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 14 Distribution of Home Care by Format: % Value 2012-2017 Table 15 Distribution of Home Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Home Care by Category: Value 2017-2022 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources