LAUNDRY CARE IN SOUTH AFRICA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Consumers Prefer Hand Wash Formats Powder Still the Most Widely Used Automatic Detergent Green Products Rolled Out As Niche Competitive Landscape Global Brands Benefit From Consumer Trust and Quality Competition Increases As Players Differentiate Themselves Via Promotional Activities Unilever Retains Its Overall Dominance Category Indicators Table 1 Household Possession of Washing Machines 2012-2017 Category Data Table 2 Sales of Laundry Care by Category: Value 2012-2017 Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 4 Sales of Laundry Aids by Category: Value 2012-2017 Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 6 Sales of Laundry Detergents by Category: Value 2012-2017 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Executive Summary Uncertain Economic Conditions Affect Consumers Consumers Become More Aspirational and Demand Value-added Goods Fierce Competition Between Leading Players and Private Label Other Product Innovations and Changes Future Performance Set To Be Impacted by Increased Competition Market Indicators Table 16 Households 2012-2017 Market Data Table 17 Sales of Home Care by Category: Value 2012-2017 Table 18 Sales of Home Care by Category: % Value Growth 2012-2017 Table 19 NBO Company Shares of Home Care: % Value 2013-2017 Table 20 LBN Brand Shares of Home Care: % Value 2014-2017 Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 22 Distribution of Home Care by Format: % Value 2012-2017 Table 23 Distribution of Home Care by Format and Category: % Value 2017 Table 24 Forecast Sales of Home Care by Category: Value 2017-2022 Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources