LAUNDRY CARE IN THE US Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Despite Innovation, Laundry Care Expected To Fall Over the Forecast Period Safety Concerns Continue To Swirl Around Liquid Tablet Detergents Sales Migration To Non-traditional Channels Set To Intensify Competitive Landscape Henkel AG & Co KGaA Catapults Into Second Place in US Laundry Care Acquisitions Highlight the Growing Importance of "green" Brands Procter & Gamble Doubles Down on Scent Boosters Category Indicators Table 1 Household Possession of Washing Machines 2012-2017 Category Data Table 2 Sales of Laundry Care by Category: Value 2012-2017 Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 4 Sales of Laundry Aids by Category: Value 2012-2017 Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 6 Sales of Laundry Detergents by Category: Value 2012-2017 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017 Table 9 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 10 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 11 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 12 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 13 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 14 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 15 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022 Executive Summary Despite A Rebounding Economy, Home Care Sees Limited Growth in the US Home Care Manufacturers Enter A New Era of Transparency in Ingredient Disclosure Home Care Players Look To Eco-conscious Consumers To Gain Share Innovation in New Product Development Stalls in 2017 Consumers Will Continue To Embrace Products That Make Cleaning Easier Market Indicators Table 17 Households 2012-2017 Market Data Table 18 Sales of Home Care by Category: Value 2012-2017 Table 19 Sales of Home Care by Category: % Value Growth 2012-2017 Table 20 NBO Company Shares of Home Care: % Value 2013-2017 Table 21 LBN Brand Shares of Home Care: % Value 2014-2017 Table 22 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 23 Distribution of Home Care by Format: % Value 2012-2017 Table 24 Distribution of Home Care by Format and Category: % Value 2017 Table 25 Forecast Sales of Home Care by Category: Value 2017-2022 Table 26 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources