LUXURY GOODS IN CHINA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary the Performance of Luxury Goods Picks Up the Luxury Goods Market Eyes the Rising Number of Middle-class Millennials Uneven Performance Between Categories in Luxury Goods Internet Retailing Is Developing Further and Attracting More Players Continued Value Growth Over the Forecast Period Market Indicators Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017 Market Data Table 2 Sales of Luxury Goods by Category: Value 2012-2017 Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017 Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016 Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017 Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Internet Retailing Becomes Indispensable To Designer Apparel and Footwear Players Designer Childrenswear Sees the Fastest Growth Competitive Landscape Competition Amongst Well-known Brands Celebrity Endorsement Boosts Sales Customised Apparel and Footwear (ready-to-wear) Becomes Popular Category Data Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017 Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016 Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016 Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017 Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022 Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022 Headlines Prospects Premiumisation of Alcoholic Drinks Consumption Drives Demand for Fine Wines/champagne and Spirits Tax Reform by the Chinese State Council Stimulates Growth Overall Distribution Becomes More Integrated, With A Higher Degree of Specialisation Competitive Landscape Other Luxury Spirits Sees the Fastest Growth, Driven by Premium Baijiu Foreign Brands Adopt A Dedicated Localised Sales and Marketing Strategy Category Data Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017 Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017 Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016 Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016 Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017 Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022 Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022 Headlines Prospects Players in Luxury Cars Offer Extra Entry-level Models, Eyeing Ever-younger Consumers Suvs Gain Prevalence in Luxury Cars in China Luxury Cars Sees Personalisation To Cater To Diverse Consumer Needs, Aided by Consumption Upgrading Competitive Landscape Luxury Cars Presents A Concentrated Landscape in the Review Period the Level of Competition Amongst Producers of Luxury Cars Is on the Rise Category Data Table 24 Sales of Luxury Cars: Value 2012-2017 Table 25 Sales of Luxury Cars: % Value Growth 2012-2017 Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016 Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016 Table 28 Forecast Sales of Luxury Cars: Value 2017-2022 Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022 Headlines Prospects Luxury Eyewear Is Recovering, Driven by the Younger Generation Women's Luxury Sunglasses Maintains Its Strong Appeal Internet Retailing Boosts Growth in Luxury Eyewear Competitive Landscape Ray-ban Remains the Best-selling Brand in Luxury Eyewear in China Cooperation With Famous Celebrities To Promote Brands Category Data Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017 Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017 Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016 Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016 Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017 Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022 Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022 Headlines Prospects Growth in Domestic Tourism Stimulates Demand for Luxury Hotels Luxury Hotels in China Tend To Embrace the Application of Technology Intelligence Transboundary Strategic Cooperation Is on the Rise Amongst Luxury Hotels in China Competitive Landscape International Brands in Luxury Hotels Accelerate the Pace of Outlet Opening Domestic Brands Emphasise the National Culture To Get A Competitive Edge Category Data Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017 Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017 Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017 Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016 Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016 Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022 Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022 Headlines Prospects Unit Prices Fluctuate in Line With the Macro Environment Luxury Costume Jewellery Outpaces Luxury Fine Jewellery Women's Luxury Fine Jewellery Grows Faster Than Men's Luxury Fine Jewellery Competitive Landscape Celebrity Power Used To Increase Brand Awareness Investment in Internet Distribution Is Rising, To Satisfy Younger Consumers Category Data Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017 Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017 Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016 Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016 Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017 Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022 Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022 Headlines Prospects Personalised Luxury Leather Goods Attract More Consumers in China the Increasing Consumer Base Enhances the Growth Potential of Luxury Leather Goods Changes in Marketing Communications Competitive Landscape Affordable Luxury Brands Prevail in Luxury Leather Goods Instead of Classic Styles, Innovative Designs Are Soaring in Luxury Leather Goods Category Data Table 51 Sales of Luxury Leather Goods: Value 2012-2017 Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017 Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016 Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016 Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017 Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022 Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022 Headlines Prospects the Average Unit Price Declines in Luxury Portable Consumer Electronics Personalised Designs Gain Prevalence To Cater To Segmented Consumer Demand Store-based Distribution Dominates Overall Retailing in China Competitive Landscape Vertu Corp Gradually Loses Strength Due To Financial Issues New Entrants Intensify the Competition in the Review Period Category Data Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017 Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017 Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016 Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016 Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017 Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022 Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022 Headlines Prospects the Domestic Market Starts To Recover, Led by the Rising Consumption of Imported Luxury Timepieces Internet Retailing Is on the Rise in the Digital Era Women's Luxury Timepieces Outperforms Men's Luxury Timepieces Competitive Landscape Cie Financière Richemont Leads Luxury Timepieces in 2016 Innovative Marketing Campaigns Intensify Category Data Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017 Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017 Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016 Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016 Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017 Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022 Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022 Headlines Prospects Declining Demand for Luxury Writing Instruments and Stationery the Popularisation of Electronic Products Contributes To the Decline of Luxury Writing Instruments and Stationery Facing An Unfavourable Environment Competitive Landscape Montblanc Maintains Its Leading Position in China Luxury Writing Instruments and Stationery Remains Highly Consolidated Category Data Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017 Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017 Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016 Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016 Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017 Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022 Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022 Headlines Prospects Millennials Become the Major Driver of Sales in Super Premium Beauty and Personal Care Colour Cosmetics Is the Growth Engine in China Internet Retailing Contributes To Growth Competitive Landscape Dior and Chanel Are the Most Coveted Super Premium Beauty and Personal Care Brands Multinational Brands Dominate Super Premium Beauty and Personal Care in China Category Data Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017 Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017 Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016 Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016 Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017 Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022 Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022