LUXURY GOODS IN GERMANY Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Luxury Goods Sales Driven by Both Supply and Demand Sides Luxury Goods Performs Well in Both Volume and Value Terms Fragmented Competitive Environment Due To the Diverse Range of Luxury Goods Store-based Non-grocery Specialists Dominate Distribution Further Growth Anticipated Over the Forecast Period Market Indicators Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017 Market Data Table 2 Sales of Luxury Goods by Category: Value 2012-2017 Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017 Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016 Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017 Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Untapped Potential Promises Further Category Growth in Germany Main Threat To the Category's Future Performance Digital Developments Will Continue To Influence the Category's Expansion Competitive Landscape Hugo Boss Remains the Leading Player in A Fairly Fragmented Category Affordable Luxury the Most Promising Price Segment in Germany Category Data Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017 Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016 Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016 Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017 Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022 Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022 Headlines Prospects Fine Wines Increasingly Seen As An Alternative Type of Investment Favourable Economic Circumstances Support Consumption of Luxury Spirits Renaissance of Gin in General and Luxury Gin in Particular Expected To Continue Competitive Landscape Rather Low Average Unit Prices and Strong Competition in Germany Fragmented Competitive Environment in Fines Wines/champagne and Spirits Category Data Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017 Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017 Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016 Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016 Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017 Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022 Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022 Headlines Prospects High Emissions of Large Powerful Cars An Immense Challenge for the Category Collectors An Important Target Group for Limited Edition Cars Suvs Expected To Become More Important in Luxury Cars Competitive Landscape German Car Makers Dominate the Category Jaguar Continues To Enjoy Strong Growth Thanks To A Successful Repositioning of the Brand Category Data Table 24 Sales of Luxury Cars: Value 2012-2017 Table 25 Sales of Luxury Cars: % Value Growth 2012-2017 Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016 Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016 Table 28 Forecast Sales of Luxury Cars: Value 2017-2022 Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022 Headlines Prospects Luxury Eyewear Benefits From A Growing Target Audience Luxury Eyewear A Stepping Stone Towards A Wider Luxury Range of Goods German Consumers Prioritise Brand Heritage and Quality Competitive Landscape Luxottica Defends Its Leading Position Through A Large Number of Activities More Luxury Brands Expected To Diversify Into Luxury Eyewear in Germany Category Data Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017 Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017 Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016 Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016 Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017 Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022 Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022 Headlines Prospects Rising Propensity To Travel Boosts Luxury Hotel Sales Domestic Demand Remains Important New Luxury Hotel Developments Expected To Support Further Growth Competitive Landscape International Hotel Operators Lead A Fragmented Competitive Environment Individuality, History, Gourmet Cuisine and SpA Experiences All Attract Travellers Category Data Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017 Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017 Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017 Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016 Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016 Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022 Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022 Headlines Prospects Older Consumers Increasingly Seeing Luxury Jewellery As An Investment Younger Customers More Drawn To Affordable, Celebrity-promoted Products Green Luxury and Social Responsibility Niche Issues in Germany Competitive Landscape Wellendorff Successfully Addresses the High End of the Category Majority of German Consumers Look for More Affordable Luxury Products Category Data Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017 Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017 Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016 Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016 Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017 Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022 Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022 Headlines Prospects Favourable Economic Climate Supports Category Growth Internet Retailing To Become An Increasingly Important Distribution Channel Over the Forecast Period Luxury Travel Goods Set To Continue To Outperform Other Categories Competitive Landscape Louis Vuitton Defends Its Leading Position German Consumers Mainly Looking for High Quality and Brand Heritage Category Data Table 51 Sales of Luxury Leather Goods: Value 2012-2017 Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017 Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016 Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016 Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017 Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022 Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022 Headlines Prospects Luxury Portable Consumer Electronics Remain Niche Products in Germany Luxury Wearables Records Strong Growth But Experts Dispute the Category's Future Potential Competitive Landscape Apple Products the Category's Main Competitors in Germany Technology-driven Brands and Fashion Labels Expected To Benefit From Vertu Exit Category Data Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017 Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017 Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016 Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016 Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017 Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022 Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022 Headlines Prospects Luxury Timepieces Increasingly Seen As An Alternative Means of Investment Category Relatively Vulnerable To External Influences Vintage Trend Increasingly Strong in Luxury Timepieces in Germany Competitive Landscape Rolex Supports Its Products With Extensive Marketing and Sales Activities Most Popular Brands Remain Those With A Long Tradition and Good Reputation Category Data Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017 Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017 Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016 Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016 Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017 Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022 Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022 Headlines Prospects Growing Level of Maturity and Saturation A Challenge for the Category in Germany Small Customer Base But With Significant Purchasing Power Category Remains Heavily Dependent on External Factors Competitive Landscape Richemont's Montblanc One of the Few Well-known Brands Green Luxury and Social Responsibility Limit Sales To A Certain Degree Category Data Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017 Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017 Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016 Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016 Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017 Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022 Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022 Headlines Prospects Trend Towards Personalisation Benefits Super Premium Beauty and Personal Care German Consumers Slow To Be Convinced About Aspirational Brands Competitive Landscape Luxury Brands Enlarge Their Retail Footprint With More Own Stores Fashion Brands Becoming More Popular Fragmented Competitive Environment Due To A Wide Array of Brands Category Data Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017 Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017 Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016 Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016 Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017 Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022 Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022