LUXURY GOODS IN POLAND Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Luxury Goods on the Rise Ongoing Growth March for Luxury Goods in 2017 Global Brands Are Synonymous With Luxury and Predominate in the Polish Market Growing Trend in Internet Channel, Particularly As A Tool To Engage Directly With Wealthy Consumers Luxury Goods Market Set To See More Competition Over the Forecast Period Market Indicators Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017 Market Data Table 2 Sales of Luxury Goods by Category: Value 2012-2017 Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017 Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016 Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017 Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Rising Numbers of Wealthy Individuals Boost Category Sales Trend Towards Fewer Purchases of Higher-quality Items Positive Category Growth Expected Due To Predicted Positive Economic Forecast Competitive Landscape Industry Players Adopt A Variety of Distribution Methods for Their Luxury Brands Increasing Competition Characterises the Category Development of Internet Retailing in A Multichannel Approach Category Data Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017 Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016 Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016 Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017 Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022 Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022 Headlines Prospects Economic Prosperity Boosts Demand for Fine Wines/champagne and Spirits the Desire To Own Aspirational Products Drives Sales Demand for Aspirational Alcoholic Beverages Set To Rise Competitive Landscape International Brands Are the Most Coveted Advertising and Sponsorship Bans Hinder Category Sales Players Differentiate Via Price Segmentation and Distribution Channels Category Data Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017 Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017 Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016 Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016 Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017 Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022 Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022 Headlines Prospects Affordable Luxury Through Entry-level Brands Attract A Younger Audience Rising Popularity of Electric Cars Set To Continue Into the Forecast Period in Addition To Aesthetics, Technology Also Drives Demand Competitive Landscape Demand for Absolute Luxury Cars on the Rise, Though Sales Are From A Low Base Aspirational Qualities Are As Important As Quality and Reliability in This Category Luxury Brands Moving in Due To Strong Spikes in Demand Category Data Table 24 Sales of Luxury Cars: Value 2012-2017 Table 25 Sales of Luxury Cars: % Value Growth 2012-2017 Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016 Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016 Table 28 Forecast Sales of Luxury Cars: Value 2017-2022 Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022 Headlines Prospects Long-term Use Stimulates Demand for High Quality and Fashion Brand Heritage and Quality Drive the Majority of Eyewear Sales Purchasing Criteria Vary Between the Sexes Competitive Landscape New Product Development Stimulates Consumer Interest and Category Growth Rising Trend in Online Sales of Luxury Eyewear Variety of Price Segments To Suit A Wide Audience Category Data Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017 Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017 Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016 Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016 Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017 Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022 Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022 Headlines Prospects Wealthy Travellers Drive the Growth of the Luxury Hotel Category in Poland Rising Investment in Luxury Hotels Demand for Unique and Authentic Experiences Drive the 5-star Hotel Category Competitive Landscape Growth in Internet Booking and Use As A Research Tool Boosts Luxury Hotel Sales Both Local and International Chains Characterise the Category Business People and Growing Tourist Segment Are Stimulating Category Growth Category Data Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017 Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017 Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017 Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016 Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016 Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022 Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022 Headlines Prospects Demand for High Quality Local Craftsmanship and Design Luxury Costume Jewellery on the Rise Rise of Internet Retailing Though Store-based Remains the Outright Leader Competitive Landscape Limited Assortment of and Demand for Jewellery for Men Local Rather Than Foreign Purchases Continue To Drive Category Sales Ongoing Popularity of Affordable Luxury Category Data Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017 Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017 Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016 Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016 Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017 Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022 Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022 Headlines Prospects Growth in the Travel and Hospitality Sectors Boosts Demand for Luxury Leather Goods Demand for Quality As Well As Status Drive Category Sales Demand for Conspicuous Luxury Brands Competitive Landscape Globally Renowned Multinational Brands Lead in Polish Luxury Leather Goods Category Outright Lead of Non-grocery Retailers, Despite the Onward March of Online Retailing Manufacturers Keep An Eye on Fashion Trends in Order To Remain in Vogue Category Data Table 51 Sales of Luxury Leather Goods: Value 2012-2017 Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017 Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016 Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016 Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017 Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022 Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022 Headlines Prospects Luxury Mobile Phones Characterise Demand Wearables Remains A Nascent Category With Potential for Growth Store-based Retailers Remain Dominant While Internet Retailing Achieves Solid Growth Competitive Landscape Lack of Competition and Demand Set To Lead To Slow Category Forecast Period Growth Wide Distribution Boosts Product Accessibility Media-related Reviews and Pr Used To Promote Portable Consumer Electronics Category Data Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017 Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017 Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016 Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016 Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017 Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022 Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022 Headlines Prospects Sales of Luxury Timepieces Continue To Rise Smartwatches Pose No Threat To Traditional Luxury Timepieces Growing Interest in Mechanical Timepieces Competitive Landscape Brand Recognition and Ostentation Drive the Competitive Market in Luxury Timepieces Men Continue To Be Drawn To Luxury Timepieces Manufacturers Tailor Their New Launches To Offer Affordable Luxury Category Data Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017 Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017 Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016 Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016 Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017 Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022 Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022 Headlines Prospects Loyal Consumer Base for These Products Ensures Continued Growth Brand Heritage and High-fashion Brands Are the Most Popular Precious Metals and Design Elements in Luxury Writing Instruments Appeal To the Wealthy Competitive Landscape Luxury Writing Instruments Outperform Luxury Stationery Wide Price Range Targets A Broad Consumer Base Stationery/office Supply Stores Predominate, Though Online Retailing Is Growing Category Data Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017 Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017 Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016 Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016 Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017 Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022 Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022 Headlines Prospects Super Premium Fragrances Drive Growth Alongside An Expanding Consumer Base High Value Product Attributes Followed by Convenience Prove Attractive Packaging Trends Continue To Shape the Category Competitive Landscape Globally-renowned Brands Also Lead in Poland Most Consumers Opt for Conspicuous Luxury As Absolute Luxury Outside Their Financial Reach Multibrand Stores Remain Important for Luxury Brands Category Data Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017 Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017 Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016 Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016 Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017 Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022 Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022