LUXURY GOODS IN THAILAND Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Luxury Goods Continues To See Positive Retail Value Sales Growth Shift From Luxury Goods To Luxury Experiences Among Thais and Tourists International Players Lead Luxury Goods in Thailand Store-based Retailing Dominates With the Integration of Internet Retailing Slower Growth Expected for Luxury Goods in Thailand Market Indicators Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017 Market Data Table 2 Sales of Luxury Goods by Category: Value 2012-2017 Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017 Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016 Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017 Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects Cobranding Boosts Awareness and Adds Dynamism Women Remain the Key Consumers, But Men Emerge As A Significant Audience Key Review Period Trends Expected To Continue in the Forecast Period Competitive Landscape Louis Vuitton Leads A Competitive Landscape Pricing Strategies Sustain Prestige Image Category Data Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017 Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016 Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016 Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017 Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022 Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022 Headlines Prospects "other" Fine Wine and Luxury Whiskies Lead the Way Premiumisation and Diversification Trends Provide Momentum New Excise Tax Structure Proposed for Alcoholic Drinks Competitive Landscape Diageo Moët Henessy (thailand) Leads A Fragmented Competitive Landscape Pernod Ricard Uses Marketing To Diversify Its Reach Category Data Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017 Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017 Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016 Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016 Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017 Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022 Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022 Headlines Prospects Volatile Demand for Luxury Cars Interesting Mix of New Launches and Technological Innovations Competitive Landscape Mercedes-benz (thailand) Dominates Luxury Cars Increasingly Fragmented Competitive Landscape Category Data Table 24 Sales of Luxury Cars: Value 2012-2017 Table 25 Sales of Luxury Cars: % Value Growth 2012-2017 Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016 Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016 Table 28 Forecast Sales of Luxury Cars: Value 2017-2022 Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022 Headlines Prospects Sophisticated Requirements Result in Selective Purchases Stiff Competition From Non-luxury Alternatives Modern Lifestyles Set To Push the Demand for Luxury Eyewear Competitive Landscape Safilo Group and Luxottica Wholesale Capture Consumers of Luxury Sun Glasses Category Data Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017 Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017 Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016 Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016 Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017 Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022 Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022 Headlines Prospects Popular Leisure Destination Spurs Demand for Luxury Hotels Luxury Hotels To Benefit From Growth in Business and Medical Tourism Promising Opportunities Lead Towards New Luxury Spaces Competitive Landscape Central Plaza Hotel Is A Giant Local Player Dusit Hotels & Resorts Looks To Strengthen Its Position Category Data Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017 Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017 Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017 Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016 Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016 Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022 Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022 Headlines Prospects Established and Newer Factors Foster Demand New, Innovative Collections Add Dynamism Women Remain the Key Consumers As Men's Participation Grows Competitive Landscape the Entry of New Brands Intensifies the Competition Pandora Remains A Coveted Brand Name the Internet Is A Growing Communication Tool Category Data Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017 Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017 Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016 Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016 Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017 Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022 Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022 Headlines Prospects Strong Brand Awareness Supports Mainstream Luxury Leather Goods Private Importers and Preowned Items Could Dampen Domestic Sales Competitive Landscape LVMH Moët Hennessy Louis Vuitton Remains the Leading Player Innovative Technology and Marketing Help To Develop Luxury Travel Goods Category Data Table 51 Sales of Luxury Leather Goods: Value 2012-2017 Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017 Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016 Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016 Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017 Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022 Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022 Headlines Prospects Consumers Set To Continue To Opt for Mainstream Brands Differentiation Via Product Exclusivity and Cobranding Competitive Landscape Vertu Faces Liquidation Gold Elite Paris Creates Interest in Luxury Mobile Phones Category Data Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017 Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017 Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016 Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016 Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017 Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022 Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022 Headlines Prospects Strong Consumer Preference for Signature Models Swiss-made Timepieces Enjoy Strong Positioning Competitive Landscape Rolex Remains the Leading Brand Brand Ambassador Strategy Supports Luxury Timepieces Category Data Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017 Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017 Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016 Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016 Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017 Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022 Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022 Headlines Prospects Demand Is Hindered by Mid-priced Alternatives Professionals Choose Luxury Pens Competitive Landscape Montblanc International Dominates Retail Value Sales Limited Distribution of Luxury Writing Instruments and Stationery Category Data Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017 Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017 Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016 Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016 Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017 Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022 Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022 Headlines Prospects Increasing Sophistication in Super Premium Beauty and Personal Care Taxation Affects Supply and Competition Colour Cosmetics and Skin Care Lead the Way Competitive Landscape Elca (thailand) Leads A Fragmented Competitive Landscape New Brands Keen To Enter the Fray Category Data Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017 Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017 Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016 Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016 Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017 Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022 Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022