LUXURY GOODS IN TURKEY Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Luxury Goods declines in 2017 As A Result Of poor Performances by Luxury Cars and Hotels Luxury Goods for Men Become Growth Driver New Luxury Brands Intensify the Competition Growth Through the Omni-channel Positive Outlook Market Indicators Table 1 Number of High Net Worth Individuals (HNWI): 2012-2017 Market Data Table 2 Sales of Luxury Goods by Category: Value 2012-2017 Table 3 Sales of Luxury Goods by Category: % Value Growth 2012-2017 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017 Table 5 NBO Company Shares of Luxury Goods: % Value 2012-2016 Table 6 LBN Brand Shares of Luxury Goods: % Value 2013-2016 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2017 Table 8 Forecast Sales of Luxury Goods by Category: Value 2017-2022 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources Headlines Prospects New Shopping Centres Support Growth Despite Unfavourable Developments Spend on Designer Childrenswear Is Increasing Price Competition Expected Competitive Landscape Competition Among Well-known Brands in Luxury New Luxury Brands Continue To Emerge Intense Marketing Campaigns of Luxury Brands Category Data Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2012-2017 Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2012-2016 Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2016 Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2012-2017 Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2017-2022 Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2017-2022 Headlines Prospects Despite the Adverse Economic and Political Conditions, fine Wines/champagne and Spirits Continues To Grow Increased Excise Taxes Continue To Be A Major Barrier To Volume Sales Growth Competitive Landscape Competition Among Well-known Brands Increasingly Tight Measures on Promotions Manufacturers Focus on Higher-quality New Product Developments Category Data Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2012-2017 Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2012-2017 Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2012-2016 Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2013-2016 Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2012-2017 Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022 Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022 Headlines Prospects the Negative Effect of Special Consumption Tax New Trends in Luxury Cars Demand for Second-hand Luxury Cars Is Higher Than Luxury Cars Competitive Landscape Mercedes-benz Is Undisputed Leader Luxury Car Brands Consider Turkey New Retail Concepts Category Data Table 24 Sales of Luxury Cars: Value 2012-2017 Table 25 Sales of Luxury Cars: % Value Growth 2012-2017 Table 26 NBO Company Shares of Luxury Cars: % Value 2012-2016 Table 27 LBN Brand Shares of Luxury Cars: % Value 2013-2016 Table 28 Forecast Sales of Luxury Cars: Value 2017-2022 Table 29 Forecast Sales of Luxury Cars: % Value Growth 2017-2022 Headlines Prospects Luxury Eyewear Seen As Affordable Luxury Women's Luxury Sun Glasses Posts Strong Growth Illegal Sales Remain Biggest Threat Competitive Landscape Changing Competitive Landscape Merger/acquisition Environment in Luxury Eyewear Promotion and Marketing of Luxury Eyewear Category Data Table 30 Sales of Luxury Eyewear by Category: Value 2012-2017 Table 31 Sales of Luxury Eyewear by Category: % Value Growth 2012-2017 Table 32 NBO Company Shares of Luxury Eyewear: % Value 2012-2016 Table 33 LBN Brand Shares of Luxury Eyewear: % Value 2013-2016 Table 34 Distribution of Luxury Eyewear by Format: % Value 2012-2017 Table 35 Forecast Sales of Luxury Eyewear by Category: Value 2017-2022 Table 36 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2017-2022 Headlines Prospects Fewer Foreign Tourists New Trend Is the Localisation in Luxury Hotels Arabic Visitors Are Key Consumer Group Competitive Landscape New Luxury Hotel Openings Despite Unfavourable Developments Rixos-accor Hotels Joint Venture Announced Offering Improved Better Side Services As A Competitive Advantage Category Data Table 37 Sales in Luxury Hotels (5-star plus): Value 2012-2017 Table 38 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017 Table 39 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017 Table 40 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016 Table 41 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016 Table 42 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022 Table 43 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022 Headlines Prospects Mixed Fortunes for Category Purchasing Behaviour in Luxury Jewellery Luxury Costume Jewellery Records Stronger Performance Competitive Landscape Celebrity Endorsements Counterfeit Sales Not Major Cause for Concern Strategies for Millennials Category Data Table 44 Sales of Luxury Jewellery by Category: Value 2012-2017 Table 45 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017 Table 46 NBO Company Shares of Luxury Jewellery: % Value 2012-2016 Table 47 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016 Table 48 Distribution of Luxury Jewellery by Format: % Value 2012-2017 Table 49 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022 Table 50 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022 Headlines Prospects Positive Outlook for Luxury Leather Goods Luxury Leather Goods Is Driven by Women's Luxury Bags Relation Between Luxury Travel Goods and Tourism Departures Competitive Landscape Some Brands Leave, Some New Brands Enter Counterfeit Branded Bags and Luggage Is A Major Concern Promotion and Marketing of Luxury Leather Goods Category Data Table 51 Sales of Luxury Leather Goods: Value 2012-2017 Table 52 Sales of Luxury Leather Goods: % Value Growth 2012-2017 Table 53 NBO Company Shares of Luxury Leather Goods: % Value 2012-2016 Table 54 LBN Brand Shares of Luxury Leather Goods: % Value 2013-2016 Table 55 Distribution of Luxury Leather Goods by Format: % Value 2012-2017 Table 56 Forecast Sales of Luxury Leather Goods: Value 2017-2022 Table 57 Forecast Sales of Luxury Leather Goods: % Value Growth 2017-2022 Headlines Prospects Luxury Portable Consumer Electronics Continues To Grow Higher Unit Prices Purchasing Behaviour of Consumers Competitive Landscape Vertu's Future Remains Unknown Competitive Lines Are Blurring New Luxury Wearables Predicted Category Data Table 58 Sales of Luxury Portable Consumer Electronics by Category: Value 2012-2017 Table 59 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2012-2017 Table 60 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2012-2016 Table 61 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2013-2016 Table 62 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2012-2017 Table 63 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2017-2022 Table 64 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2017-2022 Headlines Prospects Negative Prospects Internet Retailing Is Growing Luxury Men's Timepieces Records Strongest Volume Growth Competitive Landscape Free-floating Swiss Franc Results in Tighter Profit Margins Competition Among Well-known Brands in Luxury Tendency Towards Affordable Luxury Category Data Table 65 Sales of Luxury Timepieces by Category: Value 2012-2017 Table 66 Sales of Luxury Timepieces by Category: % Value Growth 2012-2017 Table 67 NBO Company Shares of Luxury Timepieces: % Value 2012-2016 Table 68 LBN Brand Shares of Luxury Timepieces: % Value 2013-2016 Table 69 Distribution of Luxury Timepieces by Format: % Value 2012-2017 Table 70 Forecast Sales of Luxury Timepieces by Category: Value 2017-2022 Table 71 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2017-2022 Headlines Prospects Luxury Writing Instruments for Gifting Purposes Luxury Writing Instruments Records Most Dynamic Performance the Increasing Number of Pen Collectors Benefits the Category Competitive Landscape the Desire for Conspicuous Luxury and Brand Heritage/quality Play Equal Roles Rising Popularity of Limited Edition Writing Instruments Increasing Use of Electronic Devices Shapes Competition Category Data Table 72 Sales of Luxury Writing Instruments and Stationery: Value 2012-2017 Table 73 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2012-2017 Table 74 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2012-2016 Table 75 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2013-2016 Table 76 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2012-2017 Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2017-2022 Table 78 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2017-2022 Headlines Prospects Millennials Are Key Driver of Super Premium Beauty and Personal Care Innovation in Terms of Combination Products Competitive Landscape Galeries Lafayette Invigorates Category Luxury Fashion Houses Are Entering Super Premium Beauty and Personal Care Promotion and Marketing of Super Premium Beauty and Personal Care Category Data Table 79 Sales of Super Premium Beauty and Personal Care by Category: Value 2012-2017 Table 80 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2012-2017 Table 81 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2012-2016 Table 82 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2013-2016 Table 83 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2012-2017 Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2017-2022 Table 85 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2017-2022