POLISHES IN BRAZIL Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Consumer Behaviour Is A Strong Force That Negatively Affects Surface Polishes Home Construction Could Help To Mitigate the Struggle of the Category Shoe Polish Records Growth Competitive Landscape Reckitt Benckiser Remains the Leading Player Innovation Efforts Are Not As Strong As in Other Home Care Categories Private Label Languishes As the Category Does Not Show Signs of Consistent Growth Category Data Table 1 Sales of Polishes by Category: Value 2012-2017 Table 2 Sales of Polishes by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Polishes: % Value 2013-2017 Table 4 LBN Brand Shares of Polishes: % Value 2014-2017 Table 5 Forecast Sales of Polishes by Category: Value 2017-2022 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Executive Summary Consumers' Behaviour Resulting From the Economic Crisis Is Still Relevant Concentrated Liquid Detergents Registers Robust Growth High Concentration of Multinationals, But Strengthened Local Companies Fragrance, Convenience and Cost-effectiveness, the Key Value Propositions High Unmet Potential Due To Socioeconomic Indicators Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources