POLISHES IN COSTA RICA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Low Innovation Continues To Characterise Polishes, Which Remains Restricted by Population Growth and the Adoption of Convenient Surface Care Habits More Versatile and Convenient All-in-one Cleaning and Polishing Products Are Expected To Drive Further Growth Competitive Landscape Major Global Manufacturers Continue To Lead Polishes, Benefiting From Top-of-mind Awareness and Availability Additional Levels of Innovation and Multiple Performance Claims Will Continue Over the Coming Years the Rise of Private Label Category Data Table 1 Sales of Polishes by Category: Value 2012-2017 Table 2 Sales of Polishes by Category: % Value Growth 2012-2017 Table 3 Forecast Sales of Polishes by Category: Value 2017-2022 Table 4 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Executive Summary Home Care Continues To See Increasing Polarisation, With the Rising Penetration of Private Label Brands and the Further Offer of Added-value Innovations Global and Regional Players Increase Their Penetration in Most Categories, Using Their Strong Brand Awareness To Provide More Integrated Home Care Solutions Major Players React To Private Label Proposals by Increasing Their Penetration Across Multiple Categories, Whilst Adopting More Aggressive Pricing Strategies Modern Grocery Retailers Continue To Increase Their Relevance; Independent Small Grocers Capitalise on Their Convenient and Affordable Proposals Innovation Should Continue To Gain Momentum, Along With Additional Segmentation Efforts and the Use of Multiple Functional Claims Market Indicators Table 5 Households 2012-2017 Market Data Table 6 Sales of Home Care by Category: Value 2012-2017 Table 7 Sales of Home Care by Category: % Value Growth 2012-2017 Table 8 Distribution of Home Care by Format: % Value 2012-2017 Table 9 Distribution of Home Care by Format and Category: % Value 2017 Table 10 Forecast Sales of Home Care by Category: Value 2017-2022 Table 11 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources