POLISHES IN GERMANY Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Trends in Home Furnishing and Apparel Dampen Sales Competition From Other Products Increases Positive Effect of Premiumisation Only Temporary Competitive Landscape Tradition and Trust Support the Leading Position of Werner & Mertz Consumer Habits and Limited Knowledge Dampen Private Label Sales Category Data Table 1 Sales of Polishes by Category: Value 2012-2017 Table 2 Sales of Polishes by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Polishes: % Value 2013-2017 Table 4 LBN Brand Shares of Polishes: % Value 2014-2017 Table 5 Forecast Sales of Polishes by Category: Value 2017-2022 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Executive Summary Home Care Records Further Positive Value and Volume Growth in 2017 Sales Driven by Demand for Greater Sustainability, Convenience and Added Value Competition Set To Intensify Further Sustainability and Eco-friendliness Versus Convenience and Premiumisation Innovation Set To Support Further Growth Over the Forecast Period Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources