POLISHES IN NIGERIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Volume Sales of Shoe Polish Are Supported by Mobile Shoe Shiners the Recession and Job Cuts Stifle the Volume Growth of Polishes Demand for Polishes Will Grow As the Number of Inductees in the Military Grows Competitive Landscape International Brands Continue To Dominate Through Distribution in Modern Retailers Kiwi Remains the Leading Brand, and Black Shoe Polish Accounts for the Highest Value Share Floor Polish Sees the Highest Sales and Forecast Growth in Business-to-business Sales Category Data Table 1 Sales of Polishes by Category: Value 2012-2017 Table 2 Sales of Polishes by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Polishes: % Value 2013-2017 Table 4 LBN Brand Shares of Polishes: % Value 2014-2017 Table 5 Forecast Sales of Polishes by Category: Value 2017-2022 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Executive Summary Lower-priced Home Care Products See Growth International Brands Remain Dominant in the Market in 2017 the Growing Population, Culture and Advertising Drive Value Sales New Products With Multiple Uses Gain Traction in 2017 Home Care Is Projected To Sustain Growth Over the Forecast Period Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources